CarterJMRN

Stop Consumer Distancing CarterJMRN Market Research Japan

Stop Consumer Distancing! Building Communities to Reconnect and Bridge Your Brand Through the Corona Crisis.

By Dominic Carter The affront to our human nature - called social distancing - that we are now being forced to endure will, in some cases, save our lives. However for brands in the current crisis, distancing yourself from your customers is not going to be…

CarterJMRN26/03/2020

Changing World of Work Market Research Methodology

Let’s Get Digital – and FAST!

by Dominic Carter Some might say that we (all of us in business, regardless of your industry) should have been embracing digital technologies in the workplace long before now. I’m talking about simple digital adaptations such as tele-working, eliminating airfares for meetings that can be…

CarterJMRN12/03/2020

Carter Group Viewpoints

The business of dying in Japan

Japan’s aging society is economizing funerals–a taboo topic in the West when it comes to money. by CarterJMRN One thing is certain for all of us, as a rather morbid saying goes. But alas, it is true and therefore it doesn’t come as a…

CarterJMRN28/02/2020

Carter Group Viewpoints Japan Sentiment Tracker

Will the Coronavirus change what Japanese consumers want?

And how much should you be thinking of adjusting your Japan market strategy now? by Dominic Carter Wherever you live in the world right now it’s well nigh-impossible to avoid the constant flood of information and speculation about the viral epidemic that has arisen in China – the so…

CarterJMRN18/02/2020

Tokyo Olympics marketing running sports Japan

Carter Group Viewpoints Japan Market Entry

Olympics as a Catalyst for Japan’s Exploding Sports Market

by CarterJMRN There was a lot of skepticism going into the Rugby World Cup in Japan. Foreign investors were concerned that there would be a lack of enthusiasm from the first Asian country to host the Rugby World Cup. Not only did the…

CarterJMRN13/02/2020

Carter Group Viewpoints Japan Market Entry

Japan’s Top Ten Powerhouse Brands (and How They Got There)

If you want to be big in Japan, an essential step in your market research should be learning from the most successful Japanese brands. There are all sorts of bright lenses for examining the worth and status of companies out there. Lists of the Most Successful Japanese Brands Several lists reveal…

CarterJMRN04/02/2020

Japan Market Entry Market Research Methodology

Market research in Japan: the 5 most important things you need to know

by CarterJMRN Planning your market entry in Japan? Here is our best advice. Starbucks did it nowhere better than in Japan, Disney did it too, already a long time ago, and Kentucky Fried Chicken as well: An extremely successful market entry into Japan. Others, however, didn’t…

CarterJMRN27/01/2020

Carter Group Viewpoints Japan Market Entry

Western Food and the Supersizing of Japan

by CarterJMRN Fat, fat, fat. Over three times more adults on this planet have become obese since 1975, meaning they’ve got a body-mass index (BMI) of 30 or over. The figure jumped—or maybe rolled—from about 4 percent then to 13 percent by 2016. Obesity is considered one of the three greatest threats to human life alongside malnutrition and climate change. In January 2019, the Lancet Commission…

CarterJMRN17/01/2020

Japan Market Entry

Christmas in Japan: Transforming Marketing Tales into True Tradition

by CarterJMRN Christmas in Japan is an interesting blend of American tradition with a Japanese marketing spin on them. Originally introduced to Japan by Christian missionaries, Christmas never caught on as a religious holiday (only 1% of the population self identifies as Christian). But after WWII, the Christmas tradition came to…

CarterJMRN24/12/2019

Carter Group Viewpoints

Why Malls Aren’t Dead in Japan: A Shopping Spree through Shibuya’s PARCO Mall

by CarterJMRN Digitalization and e-commerce have led to the dead mall phenomenon With everything available at the click of the mouse, shopping centers have been dying a slow death. Unable to offer consumers the same limitless (and often cheaper) choices as the Internet,…

CarterJMRN17/12/2019

The business of dying in Japan

Olympics as a Catalyst for Japan’s Exploding Sports Market

Japan’s Top Ten Powerhouse Brands (and How They Got There)

Market research in Japan: the 5 most important things you need to know

Western Food and the Supersizing of Japan

Christmas in Japan: Transforming Marketing Tales into True Tradition

Why Malls Aren’t Dead in Japan: A Shopping Spree through Shibuya’s PARCO Mall

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Account Manager is a mid-level client service role that entails responsibility for small to mid-size market research projects.

Responsibilities

Building and maintaining client relationships

Qualitative research project management

Respondent interviewing and moderation (depth interviews and focus groups)

Report writing and presentation

Starting to take a leader role within the business and mentoring others

Qualifications

University degree

Native or N1 level Japanese

5+ years experience in a market research agency

Interviewing and moderation experience

Contact - Positions

SAORI HIRASAWA

Project Manager