Developing tech-enabled products and services that assist us as we age is a relatively new frontier. Living Best envisions a world where people in advanced years can meaningfully participate in society.
CarterJMRN24/11/2022
In our latest wave in 2022 we found that working from home was becoming more feasible for the working population in Japan with 60% agreeing it was feasible compared to 53% last year.
CarterJMRN16/06/2022
CarterJMRN has been tracking daily social media usage among the general public aged 16-69 via our Japan Consumer Sentiment Survey since 2017. Our latest wave in 2022 has found that the most used daily platform is LINE- Japan’s leading messaging app, at 52%, followed by…
CarterJMRN09/06/2022
Balanced Traditionalists appreciate the benefits of continuity with a rational eye to the future, fully accepting that change is a necessary constant. The beauty of a mindset such as this is that cultural ‘babies’ are not thrown out with the proverbial bathwater, with problems still…
CarterJMRN12/05/2022
These 20th Century Modernists, in relation to our other segments’ values, hold a pretty ‘realistic’ view of the world as having a foundation based on competition. Many see the world as a dog-eat-dog place where people only respect strength. Many are also happy to live…
CarterJMRN02/05/2022
Every country has them, and Japan is no different. I’m talking about “the fearful fringe.” These are the people who fundamentally lack trust in their security, either personally or for the country at large. They view their nation as being threatened by outside forces, but…
CarterJMRN21/04/2022
They are about what’s doing right for society and the planet, and are generally collectivist in their outlook. Climate change, unsurprisingly, is a big concern for them, and they are dissatisfied with the current level of progress in addressing the issue. They believe fundamentally in…
CarterJMRN15/04/2022
Circa 30 anni fa, il Giappone si distingueva come epicentro del lusso mondiale. Ancora mercato fondamentale per i brand internazionali, negli ultimi anni il Paese è stato privato dalla Cina del suo titolo di leader nel consumo del lusso in Asia.
CarterJMRN14/04/2022
Universities and city and regional governments play an important role in forging ahead with ecosystem exploration and development that can make a big contribution to improvements overall. When the private sector is involved, even better!
CarterJMRN01/04/2022
