Our mission is to unmask Japan to reveal the real consumer truths


Why Nike would find it hard to emulate the  Kaepernick approach in Japan

Why Nike would find it hard to emulate the Kaepernick approach in Japan

By Dominic Carter Believe in something, even if it means sacrificing everything. #JustDoIt pic.twitter.com/SRWkMIDdaO— Colin Kaepernick (@Kaepernick7) September 3, 2018 ...
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thinking of skipping market research

Thinking of skipping your Japan market research?

Japan is a Unique International Market The Japanese market is rich with opportunity, but it is also full of unique ...
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Karaoke Japanese leisure

Karaoke -love it or hate it, it’s here to stay

One aspect of Japanese leisure culture to which nearly every visitor to Japan is exposed is the ubiquitous practice of ...
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vehicles to succeed in Japan

New electric era? Tesla must adapt its vehicles to succeed in Japan

Anyone paying attention to the stock market over the past six months will have borne witness to the incredible run ...
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stingy japan

Stingy Japan

There’s no polite way of saying it. It seems to me lately that Japan is turning into a nation of ...
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Japanese umami

It’s not obsession- it’s love

Sour, sweet, salty and bitter — these are what we all learned in school were the four tastes. If you were really ...
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time for a change

Time for a Change

After years of reporting on a Japanese consumer in retreat, we believe we are starting to see a change. Even ...
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Japanese cuisine

Why Japan’s Cuisine Will Capture You

The beginning of 2014 marks the end of my fifteenth year in Japan. That’s more than enough time in one ...
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springtime consumerland

Springtime Comes to Consumerland

Those of us who have lived in Japan for some time will often marvel at how quickly and definitely the ...
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