In our latest wave in 2022 we found that working from home was becoming more feasible for the working population in Japan with 60% agreeing it was feasible compared to 53% last year.
CarterJMRN16/06/2022
We study Japanese consumers day in and day out at The Carter Group/Japan Market Resource Network. Combining proprietary results from our 5th Annual Consumer Sentiment Survey with selected market data, we’ve put together an informative update on where consumers stand amidst the COVID situation, including:…
CarterJMRN28/06/2021
By Dominic Carter Back in 2018 I published an article on LinkedIn titled, ‘Young and Careful: Japan’s Strangely Conservative Youth’. At the time of writing that piece it had, for some time, seemed to me that young people in Japan were going against the expected…
CarterJMRN22/12/2020
By Alejandro Lopez Just this past weekend (October 16-18), the popular animation “Demon Slayer（鬼滅の刃）” released its first movie in cinemas across the nation, shattering all-time opening records by bringing in 4.6 billion JPY (approximately $44 million). This is both shocking and uplifting news for the entertainment industry in Japan. “Demon…
CarterJMRN22/10/2020
By Dominic Carter Using Market Research in Japan to Re-connect with Your Customers Both cautiously and optimistically we can say that it looks like the peak of the Covid crisis has passed in Japan. Shops are open, restaurants are filling up, people are going back…
CarterJMRN21/10/2020
By Saori Hirosawa With Covid-19 dealing a fatal blow to the economy, the information superhighway has provided a gateway for individuals and businesses in creatively responding to the crisis. Tokyo-based millennials have been particularly active in adapting to the pandemic, exemplified in several noteworthy trends online. Dating in the Age of Corona Among the earliest services to adjust to the new…
CarterJMRN20/09/2020
By Alejandro Lopez It’s no secret that the entertainment industry worldwide has taken a massive hit due to the COVID-19 pandemic. While certain segments – such as streaming services and gaming – have adapted and are prospering during the crisis, other areas are not doing…
CarterJMRN01/09/2020
By Dominic Carter The economic impact on consumer spending we have seen due to the Covid 19 Crisis will have long-term ramifications for the top three global economies of the United States, China and Japan. In all three markets we are seeing diminishing consumer expectations and purchasing behavior in categories like clothing and transportation. Massive change is being foisted on businesses as they are…
CarterJMRN31/08/2020
By Dominic Carter It is already beyond a cliché to use the term ‘new normal’ when it comes to describing our business and personal lives since the Covid crisis began. Nevertheless, it’s simply a fact that things are very different than they were on January…
CarterJMRN07/07/2020
By Dominic Carter Consumer Expectations in Japan Recently, a lot of people are working from home due to the Coronavirus epidemic. Yet, many continue to work at their offices or other related venues demonstrating how ingrained work habits are in Japanese daily life. The presentation…
CarterJMRN21/05/2020
