Covid-19 Related Articles

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Japan Returns to the Cinema

By Alejandro Lopez Just this past weekend (October 16-18), the popular animation “Demon Slayer(鬼滅の刃)” released its first movie in cinemas across the nation, shattering all-time opening records by bringing in 4.6 billion JPY (approximately $44 million). This is both shocking and uplifting news for the entertainment industry in Japan.  “Demon…
Carter Group ViewpointsAgeing and GenerationsCovid-19 Related Articles

New Online Youth Trends Unveiled with Covid-19

By Saori Hirosawa With Covid-19 dealing a fatal blow to the economy, the information superhighway has provided a gateway for individuals and businesses in creatively responding to the crisis. Tokyo-based millennials have been particularly active in adapting to the pandemic, exemplified in several noteworthy trends online. Dating in the Age of Corona  Among the earliest services to adjust to the new…
A Surprising Covid-Related Consumer Trend will Create Marketing Opportunities in JapanCarter Group ViewpointsCovid-19 Related ArticlesJapan Mega Trends

A Surprising Covid-Related Consumer Trend will Create Marketing Opportunities in Japan

By Dominic Carter The economic impact on consumer spending we have seen due to the Covid 19 Crisis will have long-term ramifications for the top three global economies of the United States, China and Japan. In all three markets we are seeing diminishing consumer expectations and purchasing behavior in categories like clothing and transportation.  Massive change is being foisted on businesses as they are…