Experts in cultural insights and analysis, mapping and navigating mega trends within Japanese society, and all things to do with market research. Stay informed with what’s happening in Japan and what’s driving consumer thinking.
We study Japanese consumers day in and day out at The Carter Group/Japan Market Resource Network. Combining proprietary results from our 5th Annual Consumer Sentiment Survey with selected market data, we’ve put together an informative update on where consumers stand amidst the COVID situation, including:…
By Dominic Carter Recently my colleague Debbie Howard and I were interviewed by Jamin Brazil for his Happy Market Research Podcast (a highly recommended podcast if you have an interest in market research). Among other things we discussed with Jamin how to avoid making mistakes…
By Dominic Carter Back in the last century when I was studying marketing at the University of New South Wales in Australia I was fortunate enough to be properly introduced to the concept of market research. In fact, we were required to complete a full…
By Dominic Carter Using Market Research in Japan to Re-connect with Your Customers Both cautiously and optimistically we can say that it looks like the peak of the Covid crisis has passed in Japan. Shops are open, restaurants are filling up, people are going back…
by Dominic Carter Some might say that we (all of us in business, regardless of your industry) should have been embracing digital technologies in the workplace long before now. I’m talking about simple digital adaptations such as tele-working, eliminating airfares for meetings that can be…
by CarterJMRN Planning your market entry in Japan? Here is our best advice. Starbucks did it nowhere better than in Japan, Disney did it too, already a long time ago, and Kentucky Fried Chicken as well: An extremely successful market entry into Japan. Others, however, didn’t…
by Dominic Carter You may have heard that the Japanese market, despite being the third biggest economy in the world, is past its prime. But with a more detailed analysis and segmentation of the Japanese market, massive opportunities reveal themselves in Japan. This reminds…
Making it Big in Japan via Customer Centricity By Andrew Edsall I recently sat down with Timothy Connor of Synnovate Consulting regarding his experiences and insights gained from his years in the Japanese consumer market. BACKGROUND AND INTEREST IN JAPAN Andrew: Hi Timothy, thanks for…
Applicazione di messagistica istantanea utilizzata in Giappone.
Cultura dell’ospitalità giapponese.
Rifermento alla campagna 2021 “Not your mother’s Tiffany”.
Account Manager (Qualitative)
Account Manager is a mid-level client service role that entails responsibility for small to mid-size market research projects.
Responsibilities
Building and maintaining client relationships
Qualitative research project management
Respondent interviewing and moderation (depth interviews and focus groups)
Report writing and presentation
Starting to take a leader role within the business and mentoring others
Qualifications
University degree
Native or N1 level Japanese
5+ years experience in a market research agency
Interviewing and moderation experience
SAORI HIRASAWA
Project Manager
Everyday at CarterJMRN is so different, and that’s why I enjoy working here. I always start my day by following my to-do list – though it’s rare that I can follow them precisely because there are always new projects and tasks. It is very important for us to keep up with the fast pace and be flexible. The best part of working here is learning. I am exposed to a wide range of industries which ensures that I am never bored. After working at CarterJMRN, I have come to see the world differently – even if it’s just the way I look at doing my shopping. For example, I closely observe clients’ products, competitors, layout of the shelving units, observing people’s behavior, etc.. We consider ourselves as a “partner” of our clients and work together with them. It requires a lot of effort to work in a team with very high professional standard, but it has been equally rewarding.