by carterjmrn | Jun 19, 2023 | Ageing and Generations, Aging Technology, Carter Group Viewpoints
The Power of Seniors in Business Japan is known for having the world’s largest aging population, and this demographic group is becoming more important for businesses. In particular, seniors are a significant consumer group that spends more than younger...
by carterjmrn | May 9, 2023 | Changing World of Work, Japan Market Entry, Market Research Methodology
Asynchronous research facilitates information sharing among participants outside the constraints of time and place. In other words, when teams need effective feedback for product development strategy, they don’t need to require the market research participant to be at...
by carterjmrn | Apr 26, 2023 | Carter Group Viewpoints, Women Power
We often hear Japan described as a ‘traditional’ society. That description certainly conjures up images of geisha walking down the streets and other well-worn tropes. That isn’t what you see in Japan (well, most of the time, anyway). But if we consider a traditional...
by carterjmrn | Jan 9, 2023 | Changing World of Work, Japan Mega Trends
The abdication of Japan’s Emperor Akihito in 2019, and the subsequent crowning of his son, Prince Naruhito, saw Japan usher in a new imperial era called Reiwa. There has been a great deal of debate over the true meaning of Reiwa to the Japanese people, but one thing...
by carterjmrn | Dec 15, 2022 | Age-Tech Japan, Ageing and Generations, Carter Group Viewpoints
Developing tech-enabled products and services that assist us as we age is a relatively new frontier. However, the vision of a world where people in advanced years can meaningfully participate in society and overcome the physical and cognitive challenges of age is...
by carterjmrn | Dec 9, 2022 | Carter Group Viewpoints, Green Consumer, Japan Sentiment Tracker, Japan Values Segmentation
Japanese are not as unengaged on the topic of sustainability as you might think Over the past 10 to 15 years, Japanese marketers have wholeheartedly embraced the symbology of sustainability. Notions of ‘green’ and ‘eco’ and ‘human’ have proliferated in aesthetic...
by carterjmrn | Nov 29, 2022 | Carter Group Viewpoints, Internationalization, Japan Sentiment Tracker, Japan Values Segmentation
Living in ‘fortress Japan’ Every country has them, and Japan is no different. I’m talking about “the fearful fringe.” These are the people who fundamentally lack trust in their security, either personally or for the country at large. They view their nation as being...
by carterjmrn | Nov 15, 2022 | Japan Mega Trends, Japan Sentiment Tracker, Japan Values Segmentation
You’ve heard it said that ‘culture eats strategy for breakfast.’ More than once, probably. It’s become a part of corporate vernacular, a buzz phrase designed to espouse the virtues of building a strong company culture over focusing simply on business strategy.It has...
by carterjmrn | Oct 25, 2022 | Japan Mega Trends, Japan Sentiment Tracker
CarterJMRN has been tracking daily social media usage among the general public aged 16-69 via our Japan Consumer Sentiment Survey since 2017. Our latest wave in 2022 has found that the most used daily platform is LINE- Japan’s leading messaging app, at 52%, followed...