by carterjmrn | Oct 11, 2022 | Carter Group Viewpoints, Changing World of Work, Japan Sentiment Tracker, Japan Values Segmentation
Competing definitions of progress in today’s Japan One definition of progress is that the Japanese market should move its society from one based on traditional values – highly protective of change and respectful of continuity and stability – to one of...
by carterjmrn | Sep 6, 2022 | Changing World of Work, Covid-19 Related Articles, Japan Sentiment Tracker, Women Power
CarterJMRN has been tracking working from home trends among the general public aged 16-69 via our Japan Consumer Sentiment Survey. In our latest wave in 2022, we found that working from home was becoming more feasible for the working population in Japan with 60%...
by carterjmrn | Aug 23, 2022 | Changing World of Work, Covid-19 Related Articles, Green Consumer, Japan Mega Trends, Japan Sentiment Tracker, Women Power
The United Nations’ Sustainable Development Goals (SDGs) are a set of 17 goals and 169 targets that countries are encouraged to use as a guide for sustainable development. All United Nations Member States adopted the goals in 2015, and each country is responsible for...
by carterjmrn | Jan 12, 2022 | Ageing and Generations, Aging Technology
With more than 34 million people over the age of 65, Japan is the oldest country in the world, and it already feels the effects that many countries will experience in the upcoming decades. In this episode, I spoke with Debbie Howard from the Carter...
by carterjmrn | Dec 9, 2021 | Ageing and Generations, Aging Technology
With right at 30% of its population aged over 65, Japan represents the largest global market for ageing-related technologies. And with the proportion of over 65s headed to around 40% by 2050, the addressable market is only set to expand. Recent surveys conducted by...
by carterjmrn | Sep 28, 2021 | Ageing and Generations, Changing World of Work
In Japanese culture, it is said that each person has an ikigai (生き甲斐, pronounced ee-kee-guy), or “path to life fulfilment” or “purpose for being.” Four foundational life components come together to create ikigai: passion, vocation, profession,...
by carterjmrn | Sep 3, 2021 | Ageing and Generations
Our Japan Consumer Sentiment Survey carried out in March 2021 indicates that Japanese of all generations are looking to increase the quality and quantity of engagement they have with people from other generations. Unsurprisingly, this feeling is strongest...
by carterjmrn | Sep 3, 2021 | Ageing and Generations, Changing World of Work
By now, some readers will have heard of the Japanese concept of ‘ikigai’ that is becoming popularized by bloggers and life-advisors in western countries. Like so many words in Japanese, it is somewhat vague and legitimately translatable in a range of ways. Essentially...
by carterjmrn | Aug 19, 2021 | Ageing and Generations, Carter Group Viewpoints
CarterJMRN has been tracking daily social media use among the general public aged 16-69 via our Japan Consumer Sentiment Survey since 2017. In our latest wave in 2021 we found that the most frequently used platform was LINE at 48%, followed by YouTube at 44% and...