Japan Sentiment Tracker

We study Japanese consumers day in and day out at The Carter Group/Japan Market Resource Network. Combining proprietary results from our 6th Annual Consumer Sentiment Survey with selected market data, we’ve put together an informative update on where consumers stand amidst the COVID situation, including:

  • Perceptions of COVID-19 related activities (vaccines, JGOV response, Tokyo Olympics, etc.)
  • Life and work amidst the pandemic (working styles, physical and emotional health consciousness, social connections)
  • Shifting patterns in consumer spending
  • Spending mood across 29 product categories
  • Overall timeline, emergency states, # of cases in different areas of Japan
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Carter Japan Consumer Values Survey 2021 – A Surprisingly Progressive Japan Emerges

By Dominic Carter On many levels, Japan appears to ignore key elements of what westerners consider to comprise social modernity. One classic example is the profound lack of progress women have made in gaining meaningful roles in management. In this area, to name only one,…