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By Dominic Carter

Our Japan Consumer Sentiment Survey carried out in March 2021 indicates that Japanese of all generations are looking to increase the quality and quantity of engagement they have with people from other generations. Unsurprisingly, this feeling is strongest among people in their sixties who often have grandchildren, however the sentiment to reach out is consistently strong, especially among teens and those who have reached their forties.

Dominic Carter Bio
Dominic Carter

Representative Director & CEO

A double major graduate in marketing and Japanese studies from the University of New South Wales, Dominic came to Japan from Australia in the late 90’s to launch and develop the Japan business of a major global research company. His career highlights include being local managing director for a top ten global research agency, founding his own business in Japan and helping some of the largest brands in the world use research to influence real improvements in their Japanese business performance.