Our mission is to unmask Japan to reveal the real consumer truths

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vehicles to succeed in Japan

New electric era? Tesla must adapt its vehicles to succeed in Japan

By Dominic Carter Anyone paying attention to the stock market over the past six months will have borne witness to ...
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Playing Its Own Tune: Despite changes Worldwide, the music industry here is still driven by CDs

Playing Its Own Tune: Despite changes Worldwide, the music industry here is still driven by CDs

By Dominic Carter Many a time it has been said that Japan likes to do things its own way. And ...
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time for a change

Time for a Change

By Dominic Carter After years of reporting on a Japanese consumer in retreat, we believe we are starting to see ...
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Japanese cuisine

Why Japan’s Cuisine Will Capture You

By Dominic Carter The beginning of 2014 marks the end of my fifteenth year in Japan. That’s more than enough ...
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springtime consumerland

Springtime Comes to Consumerland

By Dominic Carter Those of us who have lived in Japan for some time will often marvel at how quickly ...
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return of cool

The Return of the Cool

By Dominic Carter On a recent business trip to Singapore I was taken aback when told by someone well connected ...
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social media

Facebook & Social in Japan

By: Dominic Carter At the beginning of 2011 The New York Times wrote a piece with a headline “Facebook Wins ...
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stingy japan

Stingy Japan

By: Dominic Carter There’s no polite way of saying it. It seems to me lately that Japan is turning into ...
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