by carterjmrn | Aug 28, 2023 | Market Research Methodology
In a sense, generative AI in market research is not doing anything that researchers weren’t doing already. They have always generated, collected, analyzed, and utilized data. What AI has done is empower them to do all that at deeper, more robust, game-changing levels...
by carterjmrn | Jun 7, 2019 | Carter Group Viewpoints
It was already in 2010 when JMRN pointed out that Japan’s online retail market had increased by 17% annually since 2005, At that time, Japanese consumers were more hesitant than the rest of the world to embrace e-commerce. Japan’s online retail market was...