by carterjmrn | Sep 20, 2019 | Carter Group Viewpoints
As a consummate Japan watcher for nearly 35 years, I’ve often commented on the changing psyche of the Japanese consumer. We “Westerners” (i.e., North Americans and Europeans) have long held the belief that Japanese consumers are homogenous, that they are “followers,”...
by carterjmrn | Sep 21, 2012 | Carter Group Viewpoints
Even though I’ve lived in Japan for many years now, it was only a few years ago, mainly through having seen him appear on an especially creative television campaign for Sony, that I became aware of the existence of a rock star named Eikichi Yazawa. Afterwards, I...
