by carterjmrn | Mar 12, 2020 | Changing World of Work, Covid-19 Related Articles, Market Research Methodology
Some might say that we (all of us in business, regardless of your industry) should have been embracing digital technologies in the workplace long before now. I’m talking about simple digital adaptations such as tele-working, eliminating airfares for meetings that can...
by carterjmrn | Aug 2, 2019 | Japan Market Entry
Tokyo has always been a food Mecca. Today, Tokyo has more Michelin star restaurants than any other city in the world. But what really sets Tokyo apart is the diversity it offers. While this seems to spell opportunity for an easy market entry into the food market in...
by carterjmrn | Jul 30, 2019 | Uncategorized
Time Magazine Cover from 1994 By Andrew Edsall Growing up, I remember reading in Time Magazine about how Vegas was going to become family-friendly in the mid-90s by building shopping areas, attractions like indoor theme parks and shows, and convention space. This...
by carterjmrn | Feb 25, 2019 | Carter Group Viewpoints
I must admit to witnessing the recent KonMari phenomenon with some bemusement. Like millions of others I did indeed buy Marie Kondo’s book, The Life Changing Magic of Tidying Up some time ago. Since I read the book I have tried to be mindful of its...
by carterjmrn | Jan 9, 2019 | Japan Market Entry, Market Research Methodology
Making it Big in Japan via Customer Centricity By Andrew Edsall I recently sat down with Timothy Connor of Synnovate Consulting regarding his experiences and insights gained from his years in the Japanese consumer market. BACKGROUND AND INTEREST IN JAPAN...