by carterjmrn | Mar 25, 2024 | Market Research Methodology
Diving Deep with IDIs: Uncovering Individual Narratives The market research journey often begins with in-depth Interviews (IDIs) before advancing to focus groups, employing a strategy that leverages the unique strengths of each method to achieve a holistic...
by carterjmrn | Mar 22, 2024 | Carter Group Viewpoints
Japan’s cultural and media landscape is notoriously complex, but few threads are as colourful and enduring as the influence of celebrities on consumer behaviour and marketing strategies. Among the many to choose from, Tetsuko Kuroyanagi stands out not only for her...
by carterjmrn | Feb 15, 2024 | Carter Group Viewpoints
Japan’s ever-evolving world of gaming presents a unique landscape where tradition and technology converge, crafting experiences that resonate deeply with a diverse audience of gamers. In this article, we explore the heart of this phenomenon, filled with nuanced...
by carterjmrn | Jan 19, 2024 | Carter Group Viewpoints
Japan’s gaming landscape contains a fascinating blend of tradition and innovation, deeply intertwined with the evolving identities of its gamers. This world is full of creators who generate an array of outputs from classic genres to innovative experiences,...
by carterjmrn | Feb 23, 2022 | Age-Tech Japan
Age-tech in the News… <Infrastructure> When addressing the large-scale, multi-faceted challenges involving rapid aging, society, and healthcare systems, one of the most important success factors in innovating new solutions (and making them stick!) is...
by carterjmrn | Feb 4, 2022 | Carter Group Viewpoints, Japan Market Entry
Japan retakes the luxury centre stage from China Some 30 years ago, Japan was the epicentre of growth in global luxury. While it has remained a significant market for international luxury brands, China has taken over Japan’s leading consumer role in Asia in recent...
by carterjmrn | Feb 1, 2022 | Age-Tech Japan
Social Media Usage provides Handy Barometer of Open-Mindedness to Age-Tech Products In this blog, CarterJMRN Representative Director and CEO Dominic Carter reviews the key findings regarding social media use from our Spring 2021 measurement. Social media use and...
by carterjmrn | Jan 12, 2022 | Ageing and Generations, Aging Technology
With more than 34 million people over the age of 65, Japan is the oldest country in the world, and it already feels the effects that many countries will experience in the upcoming decades. In this episode, I spoke with Debbie Howard from the Carter...
by carterjmrn | Jan 1, 2022 | Age-Tech Japan
“Big in Japan – Perspective from 35 Years of Living in an Aging Country” Debbie Howard, Chairman of The Carter Group/Japan Market Resource Network, was recently interviewed by leading agetech innovator Keren Etkin (author of the recently released book “The AgeTech...
