by carterjmrn | Dec 9, 2021 | Ageing and Generations, Aging Technology
With right at 30% of its population aged over 65, Japan represents the largest global market for ageing-related technologies. And with the proportion of over 65s headed to around 40% by 2050, the addressable market is only set to expand. Recent surveys conducted by...
by carterjmrn | Dec 1, 2021 | Age-Tech Japan
KOBE CITY’S AGE-TECH ELDERCARE TECHNOLOGY IMPLEMENTATION AND PROMOTION PROGRAM CREATES WIN-WIN FOR BOTH SOCIETY AND INTERNATIONAL AGE-TECH COMPANIES Dominic Carter, CEO of The Carter Group / Japan Market Resource Network, shares the latest on a great opportunity...
by carterjmrn | Sep 28, 2021 | Ageing and Generations, Changing World of Work
In Japanese culture, it is said that each person has an ikigai (生き甲斐, pronounced ee-kee-guy), or “path to life fulfilment” or “purpose for being.” Four foundational life components come together to create ikigai: passion, vocation, profession,...
by carterjmrn | Sep 3, 2021 | Ageing and Generations
Our Japan Consumer Sentiment Survey carried out in March 2021 indicates that Japanese of all generations are looking to increase the quality and quantity of engagement they have with people from other generations. Unsurprisingly, this feeling is strongest...
by carterjmrn | Sep 3, 2021 | Ageing and Generations, Changing World of Work
By now, some readers will have heard of the Japanese concept of ‘ikigai’ that is becoming popularized by bloggers and life-advisors in western countries. Like so many words in Japanese, it is somewhat vague and legitimately translatable in a range of ways. Essentially...
by carterjmrn | Aug 19, 2021 | Ageing and Generations, Carter Group Viewpoints
CarterJMRN has been tracking daily social media use among the general public aged 16-69 via our Japan Consumer Sentiment Survey since 2017. In our latest wave in 2021 we found that the most frequently used platform was LINE at 48%, followed by YouTube at 44% and...
by carterjmrn | Jul 29, 2021 | Ageing and Generations, Carter Group Viewpoints, Changing World of Work, Green Consumer, Internationalization, Japan Mega Trends, Japan Sentiment Tracker, Women Power
On many levels, Japan appears to ignore key elements of what westerners consider to comprise social modernity. One classic example is the profound lack of progress women have made in gaining meaningful roles in management. In this area, to name only one, Japan seems...
by carterjmrn | Feb 4, 2021 | Carter Group Viewpoints, Japan Market Entry, Market Research Methodology
Recently my colleague Debbie Howard and I were interviewed by Jamin Brazil for his Happy Market Research Podcast (a highly recommended podcast if you have an interest in market research). Among other things we discussed with Jamin how to avoid...
by carterjmrn | Oct 21, 2020 | Carter Group Viewpoints, Covid-19 Related Articles, Market Research Methodology
Using Market Research in Japan to Re-connect with Your Customers Both cautiously and optimistically we can say that it looks like the peak of the Covid crisis has passed in Japan. Shops are open, restaurants are filling up, people are going back...
