by carterjmrn | May 9, 2023 | Changing World of Work, Japan Market Entry, Market Research Methodology
Asynchronous research facilitates information sharing among participants outside the constraints of time and place. In other words, when teams need effective feedback for product development strategy, they don’t need to require the market research participant to be at...
by carterjmrn | Apr 26, 2023 | Carter Group Viewpoints, Women Power
We often hear Japan described as a ‘traditional’ society. That description certainly conjures up images of geisha walking down the streets and other well-worn tropes. That isn’t what you see in Japan (well, most of the time, anyway). But if we consider a traditional...
by carterjmrn | Apr 4, 2023 | Carter Group Viewpoints
Growth-driven product managers already know how important the onboarding experience is in our globally interconnected world. It’s crucial to convert free users of software platforms or SaaS products to paying customers and, even more importantly, keep them on their...
by carterjmrn | Mar 15, 2023 | Japan Market Entry
Market research, as we all know, is equal parts art and science. And yet, many big brands overlook the art part of the equation when entering a new market or launching a new product. They want all the bells and whistles of qualitative or quantitative research, the...
by carterjmrn | Feb 15, 2023 | Carter Group Viewpoints
Industrial designers and tech creators have come a long, long way in terms of incorporating usability into products and environments. Early Unix systems famously had no “save” feature, for instance, and incalculable hours of work were lost. Post-event analysis of the...