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Japanese society | Japan Market Research | CarterJMRN K.K

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Grass Eaters

By: Dominic Carter It was back in 2006 that columnist, Maki Fukusawa, alerted us to the possibility that Japan’s fabled salarymen were mutating into something rather more touchy-feely. In a series of articles published on the Nikkei Business website she coined the term “soushoku danshi”…
CarterJMRN
10/11/2010
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Japan As a Post-Branding Society?

By: Dominic Carter In a 1988 work entitled Postmodernism and Japan, the authors make the interesting hypothesis that what is “postmodern” in the West has existed in Japan in a number of manifestations extending back to what European and American historians term the ‘early modern period’. Scholar…
CarterJMRN
27/09/2010
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SŌshoku Danshi

By: Dominic Carter Walking up and down the streets of Shibuya on a Saturday afternoon, Yuuji Morimoto was surprised at what he saw. Things seemed quite different to the way they were 5 years ago when he left Japan to attend university in the United…
CarterJMRN
13/04/2010