by carterjmrn | Feb 13, 2020 | Carter Group Viewpoints, Japan Market Entry
There was a lot of skepticism going into the Rugby World Cup in Japan. Foreign investors were concerned that there would be a lack of enthusiasm from the first Asian country to host the Rugby World Cup. Not only did the Japanese come out in full support, but the level...
by carterjmrn | Feb 4, 2020 | Carter Group Viewpoints, Japan Market Entry
If you want to be big in Japan, an essential step in your market research should be learning from the most successful Japanese brands. There are all sorts of bright lenses for examining the worth and status of companies out there. Lists of the Most Successful Japanese...
by carterjmrn | Apr 3, 2018 | Carter Group Viewpoints
Japan is a Unique International Market The Japanese market is rich with opportunity, but it is also full of unique challenges and risks not faced in other international markets. Japan has a dense population composed of the most educated, capricious, and quality...
by carterjmrn | Sep 21, 2012 | Carter Group Viewpoints
Even though I’ve lived in Japan for many years now, it was only a few years ago, mainly through having seen him appear on an especially creative television campaign for Sony, that I became aware of the existence of a rock star named Eikichi Yazawa. Afterwards, I...