by carterjmrn | Aug 28, 2023 | Market Research Methodology
In a sense, generative AI in market research is not doing anything that researchers weren’t doing already. They have always generated, collected, analyzed, and utilized data. What AI has done is empower them to do all that at deeper, more robust, game-changing levels...
by carterjmrn | Jul 6, 2023 | Carter Group Viewpoints, Japan Market Entry
For brands seeking new frontiers and aiming for success on the entrepreneurial journey, there is no more interesting and fulfilling landscape than Japan. With years of experience partnering with and propelling products, services, and ideas into the Japanese market, we...
by carterjmrn | Apr 4, 2023 | Carter Group Viewpoints
Growth-driven product managers already know how important the onboarding experience is in our globally interconnected world. It’s crucial to convert free users of software platforms or SaaS products to paying customers and, even more importantly, keep them on their...
by carterjmrn | Dec 9, 2022 | Carter Group Viewpoints, Green Consumer, Japan Sentiment Tracker, Japan Values Segmentation
Japanese are not as unengaged on the topic of sustainability as you might think Over the past 10 to 15 years, Japanese marketers have wholeheartedly embraced the symbology of sustainability. Notions of ‘green’ and ‘eco’ and ‘human’ have proliferated in aesthetic...
by carterjmrn | Feb 4, 2021 | Carter Group Viewpoints, Japan Market Entry, Market Research Methodology
Recently my colleague Debbie Howard and I were interviewed by Jamin Brazil for his Happy Market Research Podcast (a highly recommended podcast if you have an interest in market research). Among other things we discussed with Jamin how to avoid...