by carterjmrn | Feb 13, 2020 | Carter Group Viewpoints, Japan Market Entry
There was a lot of skepticism going into the Rugby World Cup in Japan. Foreign investors were concerned that there would be a lack of enthusiasm from the first Asian country to host the Rugby World Cup. Not only did the Japanese come out in full support, but the level...
by carterjmrn | Feb 4, 2020 | Carter Group Viewpoints, Japan Market Entry
If you want to be big in Japan, an essential step in your market research should be learning from the most successful Japanese brands. There are all sorts of bright lenses for examining the worth and status of companies out there. Lists of the Most Successful Japanese...
by carterjmrn | Jan 27, 2020 | Japan Market Entry, Market Research Methodology
Planning your market entry in Japan? Here is our best advice. Starbucks did it nowhere better than in Japan, Disney did it too, already a long time ago, and Kentucky Fried Chicken as well: An extremely successful market entry into...
by carterjmrn | Dec 24, 2019 | Japan Market Entry
Christmas in Japan is an interesting blend of American tradition with a Japanese marketing spin on them. Originally introduced to Japan by Christian missionaries, Christmas never caught on as a religious holiday (only 1% of the population self identifies as...
by carterjmrn | Dec 17, 2019 | Carter Group Viewpoints
Digitalization and e-commerce have led to the dead mall phenomenon With everything available at the click of the mouse, shopping centers have been dying a slow death. Unable to offer consumers the same limitless (and often cheaper) choices as the Internet, foot...
by carterjmrn | Nov 28, 2019 | Women Power
If a single word could sum up Japan’s gender role rigidity, it’d be kanai. It means “one who remains inside the home,” and is how many husbands here refer to their wives in public. In 2016, finally more Japanese men were for women working than against it...
by carterjmrn | Nov 21, 2019 | Carter Group Viewpoints, Market Research Methodology
You may have heard that the Japanese market, despite being the third biggest economy in the world, is past its prime. But with a more detailed analysis and segmentation of the Japanese market, massive opportunities reveal themselves in Japan. This reminds me of...
by carterjmrn | Nov 14, 2019 | Ageing and Generations, Aging Technology
Japanese seniors represent over 50% of the consumer economy — a ratio destined to increase alongside the aging population. Today’s seniors represent a more diversified market than previous generations. They are more active, have more interests, and are at a stage in...
by carterjmrn | Nov 8, 2019 | Carter Group Viewpoints
Palo Alto, CA – Last week, Dominic Carter, CEO of CarterJMRN, had the honour to speak at the Global Chamber Globinar on ‘Japan Market Entry Opportunities and Success,’ which covered trends and strategies pertinent for successful entry in the Japanese...