by carterjmrn | Jan 27, 2020 | Japan Market Entry, Market Research Methodology
Planning your market entry in Japan? Here is our best advice. Starbucks did it nowhere better than in Japan, Disney did it too, already a long time ago, and Kentucky Fried Chicken as well: An extremely successful market entry into...
by carterjmrn | Dec 24, 2019 | Japan Market Entry
Christmas in Japan is an interesting blend of American tradition with a Japanese marketing spin on them. Originally introduced to Japan by Christian missionaries, Christmas never caught on as a religious holiday (only 1% of the population self identifies as...
by carterjmrn | Nov 8, 2019 | Carter Group Viewpoints
Palo Alto, CA – Last week, Dominic Carter, CEO of CarterJMRN, had the honour to speak at the Global Chamber Globinar on ‘Japan Market Entry Opportunities and Success,’ which covered trends and strategies pertinent for successful entry in the Japanese...
by carterjmrn | Sep 8, 2018 | Carter Group Viewpoints
You can love it or you can hate it, but there’s no denying that Nike’s latest iteration of the Just Do It campaign is the most culturally significant piece of U.S. advertising in many years. The greyscale portrait of former San Francisco 49ers quarterback Colin...
by carterjmrn | Oct 16, 2015 | Carter Group Viewpoints
Anyone paying attention to the stock market over the past six months will have borne witness to the incredible run up of the price of electric vehicle maker Tesla Motors, Inc. Back in March the stock was trading in the mid thirties, but had reached almost $170 by...