Time for a Change

Time for a Change

After years of reporting on a Japanese consumer in retreat, we believe we are starting to see a sea change. Even in recent weeks, the tone of our conversations with people around us has become much more positive. The cautiously optimistic are turning into the simply...
Stingy Japan

Stingy Japan

There’s no polite way of saying it. It seems to me lately that Japan is turning into a nation of cheapskates. But, truth be told, Japanese have always adopted a defensive stance when it comes to spending money. This is one of the reasons why it is so important to...