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Strategies | Japan Market Research | CarterJMRN K.K

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Japan: Back to the Future of Marketing

By Dominic Carter The modus operandi of Japanese consumer product companies, with their use of “disposable” branding strategies, holds valuable lessons for western marketers in their home markets searching for growth in increasingly fragmented, experience-seeking markets. Viral marketing carries with it the necessary premise that…
CarterJMRN
26/03/2008