by carterjmrn | Oct 22, 2020 | Carter Group Viewpoints, Covid-19 Related Articles
Just this past weekend (October 16-18), the popular animation “Demon Slayer(鬼滅の刃)” released its first movie in cinemas across the nation, shattering all-time opening records by bringing in 4.6 billion JPY (approximately $44 million). This...
by carterjmrn | May 21, 2020 | Carter Group Viewpoints, Covid-19 Related Articles, Japan Mega Trends, Japan Sentiment Tracker
Consumer Expectations in Japan Recently, a lot of people are working from home due to the Coronavirus epidemic. Yet, many continue to work at their offices or other related venues demonstrating how ingrained work habits are in Japanese daily life. The presentation we,...
by carterjmrn | Apr 27, 2020 | Carter Group Viewpoints, Covid-19 Related Articles, Japan Mega Trends, Japan Sentiment Tracker
Since 2017, CarterJMRN has published a yearly index of consumer sentiments in Japan. We have gauged the Japanese response on a range of topics including their thoughts on the United States and major brand associations. This year, the surveying...
by carterjmrn | Dec 7, 2019 | Carter Group Viewpoints
According to the 2019 Global Wellness Report, the wellness industry is one of the fastest growing global industries projected to harness 500 trillion yen. But in Japan, this is one trend that was often thought to lag behind the West. Yet, bustling around Tokyo...
by carterjmrn | May 15, 2019 | Carter Group Viewpoints
In a famous scene from the Oscar-winning 1967 movie The Graduate, a savvy businessman pulls Dustin Hoffman’s naïve and rudderless character Benjamin aside and utters a single word of advice: “Plastics.” He was right. Plastics were indeed the future, but as it...