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UNMASKING JAPAN | VIDEO BLOG

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“How to Add Strategy to Market Research – Happy Market Research”

20:09

Dan Stradtman, Dom Boyd, Dominic Carter, Debbie Howard, and Steve Kantscheidt provide tips on how to add strategy to market research.

Premiered: Oct 20, 2020

“Advance in Japan | Dominic Carter”

1:16

Advance in Japan Spotlight Video featuring Dominic Carter, CEO of CarterJMRN

Premiered: September 14, 2020

“Green Consumers in Japan?”

1:33:26

Seminar featuring Dominic Carter, CEO of CarterJMRN and Mariko McTier, Co-Founder of MyMizu

Premiered: July 06, 2020

“Now and Zen – Dominic Carter, Japan Market Entry and Branding Expert”

51:19

Interview between Dominic Carter, CEO of CarterJMRN and Andrew Hankinson, Now and Zen Podcast

Premiered: Sep 07, 2020

“Demographics and Trends”

2:39

An introduction about japan’s demographics and their impact on trends and opportunities of the Japanese market from Dominic Carter, CEO of CarterJMRN.

Premiered: Oct 06, 2020

“Generational Dynamics”

1:15

An introduction about generational dynamics from Dominic Carter, CEO of CarterJMRN.

Premiered: Oct 06, 2020

“The Reiwa Generation”

01:12

An introduction of the Reiwa Generation from Dominic Carter, CEO of CarterJMRN.

Premiered: Sept 23, 2020

“Japan’s Market Foundations”

01:14

An introduction about Japan’s Market Foundations from Dominic Carter, CEO of CarterJMRN.

Premiered: Sept 23, 2020

“Building Trust through Partnerships”

1:18

An introduction about building trust through partnerships with local Japanese brands from Dominic Carter, CEO of CarterJMRN.

Premiered: Sept 23, 2020

“COVID and the Workplace”

02:01

An introduction about the impact of Covid-19 on the Japanese Workplace and Home Life from Dominic Carter, CEO of CarterJMRN.

Premiered: Sept 23, 2020

“Market Entry and Product Positioning”

1:53

An introduction about a US-based Automotive Brand entering the Japanese Market and the importance of understanding your potential consumers’ brand perception from Dominic Carter, CEO of CarterJMRN.

Premiered: Sept 23, 2020

“Opportunities in Japanese Dining”

1:15

An introduction about opportunities for the food industry in Japan from Dominic Carter, CEO of CarterJMRN.

Premiered: Oct 06, 2020

“Internationalization and the Olympics in Japan”

1:37

An introduction about internationalization and the Olympics in Japan from Dominic Carter, CEO of CarterJMRN.

Premiered: Oct 06, 2020

“The Carter Group Experience”

1:56

An introduction about the Carter Group Experience from Dominic Carter, CEO of CarterJMRN.

Premiered: Oct 06, 2020

“Pharmaceuticals and Medical Devices in Japan”

0:56

An introduction about the pharmaceuticals and medical device market in Japan from Dominic Carter, CEO of CarterJMRN.

Premiered: Oct 06, 2020

“US Brands and their Success in Japan”

0:48

An introduction about US Brands and their success in Japan from Dominic Carter, CEO of CarterJMRN.

Premiered: Oct 06, 2020

“US Brands and Japanese Consumer Sentiment”

0:46

An introduction about US Brands and what they represent to Japanese Consumers from Dominic Carter, CEO of CarterJMRN.

Premiered: Oct 06, 2020

“Covid-19 and Brand Expectations”

0:52

An introduction about the impact of Covid-19 on brand expectations from Dominic Carter, CEO of CarterJMRN.

Premiered: Oct 07, 2020

“Reflecting the Market and Innovating Changes in Japan”

0:47

An introduction about reflecting the market and innovating change from Dominic Carter, CEO of CarterJMRN.

Premiered: Oct 07, 2020

“Gender Equality in Japan”

1:37

An introduction about gender equality and the changing role of women in Japan from Dominic Carter, CEO of CarterJMRN.

Premiered: Oct 07, 2020

“Experience Opportunities in Japan”

1:05

An introduction about the opportunities involving experience in Japan from Dominic Carter, CEO of CarterJMRN.

Premiered: Oct 07, 2020

“Hospitality in Japan”

0:46

An introduction about hospitality in Japan from Dominic Carter, CEO of CarterJMRN.

Premiered: Oct 07, 2020

Japan Consumer Sentiment Webinars 2020

“Japanese Consumer Opinions during the Covid-19 Crisis – Hot Off the Press”

55:09

Japan America Society Nevada

Premiered: Mar 20, 2020

“Adjusting to the Corona Crisis: Will it change what Japanese people want?”

47:23

American Chamber of Commerce Japan.

Premiered: Apr 08, 2020

“Japan’s Changing Consumer in the Age of Reiwa and COVID-19”

01:08:04

The rapid aging of Japan, along with the economic upturns and downturns of the past three decades, has resulted in a more highly segmented Japanese consumer base – both generationally and in terms of the epicenters of Japan’s wealth.

Premiered: Apr 14, 2020

ACCJ Covid 19 Webinar Series

“Managing the COVID-19 Crisis: Ideas for Management and Communications”

44:03

American Chamber of Commerce Japan

Premiered: Mar 18, 2020

“Covid-19 Recovery: Rehearsing the Future”

40:35

American Chamber of Commerce Japan.

Premiered: Apr 01, 2020

“Organizational Threats on the Horizon”

38:12

American Chamber of Commerce Japan

Premiered: Apr 17, 2020

Featured Interviews / Seminars

“How has the business landscape for skilled professionals changed?”

03:40

The ACCJ Leader Series presents an interview with Debbie Howard, Chairman of CarterJMRN and President Emeritus of the ACCJ, and noted Japan economist Jesper Koll.

Premiered: May 28, 2015

“Your Caregiving Journey – The Opportunity of a Lifetime”

9:29

Debbie Howard knows a lot about how people think, and the choices they make. The chairman of a Tokyo-based marketing research and consulting firm called CarterJMRN, she’s been in the business of analyzing consumer behavior and crafting marketing strategies for global brands in Japan.

Premiered: Nov 16, 2016

“Globinar: Japan Market Opportunities and Success”

1:02:13

We’re speaking with top experts on market opportunities in Japan and how to be successful in your business ventures there. -Global Chamber

Premiered: Nov 05, 2019

“Five Guiding Principles To Create the Right Culture: Episode #8 Japan’s Top Business Interviews”

54:29

Interview between Dominic Carter, CEO of CarterJMRN and Dr. Greg Story, Japan Dale Carnegie TV

Premiered: Jan 28, 2020

“The Next Global Healthcare Crisis: Family Caregiving”

25:30

A presentation by Debbie Howard, Chairman of CarterJMRN and President Emeritus of the ACCJ, at Ritsumeikan University in Kyoto, Japan for the “Gerontology and Social Technology Focus on East Asia” Conference.

Premiered: Feb 22, 2020

“Globinar: Japan Megatrends and Market Update”

1:02:22

Our globalized world is one of rapid changes, and business global opportunities are changing right before our eyes. Despite the trouble cause by the pandemic, some markets and industries are finding their ways forward, including in Japan.

Premiered: May 17, 2020

“How to Moderate a Webinar”

1:00:46

Seminar on how to run a webinar series featuring Debbie Howard, Chairman of CarterJMRN and President Emeritus of the ACCJ.

Premiered: May 21, 2020

“Globinar: Emerging Leadership for Women in Asia”

1:06:31

Our globalized world is one of rapid changes, and with Covid-19, the global opportunities are changing right before our eyes.

Premiered: Jun 16, 2020

“Green Consumers in Japan?”

1:33:26

Seminar featuring Dominic Carter, CEO of CarterJMRN and Mariko McTier, Co-Founder of MyMizu

Premiered: July 06, 2020

“Sustainability-Focused Branding in Japan”

01:02:53

JJ Walsh and Dominic Carter discuss trends in Japanese marketing and the trend of more eco-conscious demand for products and services (Green Consumers).

Premiered: Jul 31, 2020

“Now and Zen – Dominic Carter, Japan Market Entry and Branding Expert”

51:19

Interview between Dominic Carter, CEO of CarterJMRN and Andrew Hankinson, Now and Zen Podcast

Premiered: Sep 07, 2020

“Advance in Japan | Dominic Carter”

1:16

Advance in Japan Spotlight Video featuring Dominic Carter, CEO of CarterJMRN

Premiered: September 14, 2020

Company Introduction

The Carter Group

Corporate Profile

6:19

Premiered: Feb 04, 2020

The Carter Group

Office Tours

2:50

Premiered: Feb 04, 2020

The Carter Group

Founder Profile [Dominic Carter]

2:27

Premiered: Feb 04, 2020

The Carter Group

Job Description [Assistant Project Coordinator]

 2:53

Premiered: Feb 04, 2020

Unmasking Japan Episodes

Unmasking Japan, Episode 1 “Who is Iconiq?”

6:16

The first episode in a series on marketing in Japan.

Published: Oct 11, 2010

Unmasking Japan, Episode 2 “The Last Days of Pompeii?”

5:31

The second episode in the Unamasking Japan series examines the soushokudanshi (herbivore men) phenomenon in Japan and its impact on marketing.

Published: Oct 11, 2010

Unmasking Japan, Episode 3 “The Rise of Fast Fashion”

6:40

What’s happening to luxury in Japan? Will fast fashion brands such as H&M and Forever 21 ultimately take the place of Louis Vuitton and Gucci? Unmasking Japan takes a look.

Published: Nov 09, 2010