Everyday at CarterJMRN is so different, and that’s why I enjoy working here. I always start my day by following my to-do list – though it’s rare that I can follow them precisely because there are always new projects and tasks. It is very important for us to keep up with the fast pace and be flexible. The best part of working here is learning. I am exposed to a wide range of industries which ensures that I am never bored. After working at CarterJMRN, I have come to see the world differently – even if it’s just the way I look at doing my shopping. For example, I closely observe clients’ products, competitors, layout of the shelving units, observing people’s behavior, etc.. We consider ourselves as a “partner” of our clients and work together with them. It requires a lot of effort to work in a team with very high professional standard, but it has been equally rewarding.
Case studies
- All
- Automotive
- Children
- Digital
- Entertainment
- Fashion
- Finance
- Food / Beverage
- Gaming
- Healthcare / Pharmaceuticals
- Insurance
- Luxury Brands
- NPO
- Skincare / Cosmetics
- Technology
- Tobacco
- Travel / Tourism
Testing the Acceptance of an Advertisement of a New Food Delivery App
One of the largest food delivery services in Asia launched in Japan and was embarking on its first major promotion campaign.
Understanding Foundational Japanese Food Habits and Decision-Making on Meals
In order to create a consumer-centric app, our client was looking for consumer insights to inform the content, features and design.
Exploring Usability and User Experience of an Autonomous Driving System
A US -based technology company was preparing the launch of its demo for automated driving in Japan and wanted to explore usability and user experience of its product with Japanese drivers.
Understanding “Loneliness” Among Elderlies and Opportunities of a Socializing Robot
The client team wanted to understand lifestyles, daily life routines and struggles as well as the definition of “loneliness” among seniors.
Market Potential for New Product
A global medical device company was planning to develop a new device. As a first step, they wanted to understand the requirements for entering the market, and the purchase journey of new devices. In addition, also wished to explore the key drivers for change, given that the new product is in demand within the mature age category.
Exploring Care and Accessibility in Japan for Robotics Agency
A major technology brand wanted to understand how themes of care, accessibility and support operated within the Japanese market.
Understanding Tea and Beverage “Moments” with Major Beverage Company
Major domestic beverage company wanted to understand how new trends in health and wellness were shaping behavior and consumption habits in tea, coffee and other drinks.
Quick Service Restaurant Market Entry
This US fast food leader wished to determine the optimal strategy for a successful launch into the Japanese QSR market.
Affordable Luxury Handbags and Accessories Brand Positioning and Ad Evaluation
A global ‘affordable luxury’ handbag and accessory brand that had experienced rapid uptake and expansion globally as well as in Japan...
Understanding Gaming Behaviour and Play Testing in Japan
One of the top gaming companies in the world is preparing to expand into the Japanese market. In order to strategize and decide...
Testing the Acceptance of a Relaunched Skincare E-Commerce Website
The client wanted to run a UX study to uncover any hurdles and optimization potential during the purchase journey of existing customers and new users.
Toy Product Re-Positioning
An international toy manufacturer wanted to identify patterns in a child’s playing behavior in order to develop their brand message.
Understanding Positioning on Protein Products
Well known Sports Energy Brand was exploring the opportunity to expand its product line-up in Japan.
Integrated Resort Market Entry
The client was seeking to deepening learning on how to successfully build receptivity towards casinos and IR among the Japanese population.
Online Community Study for a New Advertising Campaign for a Champagne brand
A Champagne brand has launched a new global advertising campaign featuring a world famous athlete in Japan.
Positioning Strategy and Global Campaign Ad Testing of a Luxury Watch Brand
A global luxury watch brand sought to doublecheck its positioning and to understand how a new advertising campaign would resonate with its Japanese target consumers.
Sports and Wellness Segmentation
The definition of sports has changed among Japanese consumers, and the market for light physical exercise including walking, running, and gyms are expanding.
Exploring Take-Out/Delivery/Dining Out Habits of Japanese Consumers
An internet search company from the U.S. was interested in how Japanese consumers make decisions and search for information when deciding not to cook at home.
Exploring the “Dankai Junior” Generation to Reveal Opportunities of Technological Solutions
Our client, who utilizes robot technologies were seeking to explore different facets of the Dankai Junior generation to uncover future product opportunities.
User Testing and Localization for Multinationals
A world-renowned English sports specific online streaming service wanted to understand how consumers perceive their updated website.
Tokyo Gaming Safari
Wanting to understand the gaming market in Japan, a world-wide well known internet search company sought to explore different Japanese gaming outlets.
In-home Gamer Study
Our client wanted an insider’s view into the everyday life of gamers in Japan. Specifically, as part of developing several new games, they wanted to...
Mobile Gamers Habit and Preference Study
A well known mobile game company wished to launch a set of new mobile games in Japan. The objective of this study was to explore the playing habits...
Potential Market Positioning for New Eye-Care Product
A global eye-care company wanted to identify the potential benefits for consumers and eye-care professionals by mining insights on their contact lens products.
Medical Technology Brand Re-Naming Following Acquisition
A world renowned medical device manufacturer has just acquired a well-known imaging company and is exploring branding options to attract and maintain users.
Tobacco Product Launch for Niche Market
A local tobacco brand is conducting a series of studies for new product launches by assessing potential consumers’ perception of their brand.
Premium Tobacco Brand Re-Launch
A global tobacco brand is looking to re-launch a premium brand by exploring their relevance and key drivers to improve positioning in Japan.
Global Tobacco Brand Re-Positioning
A global tobacco brand is looking to re-position the brand image in order to align Japan with the rest of the world.
Re-Positioning of a Juice Beverage for Kids
A global beverage brand wanted to understand today’s kids in terms of lifestyle, needs and drinking behavior to re-evaluate their current brand position.
Rejuvenating a Well-Established Toy Brand
An international toy manufacturer wanted to gain a deeper understanding of how their current customers perceive its brand to optimize positioning in Japan.
High-End Automaker Makes Foray into New Customer Positioning and Promotion
A renowned performance-related Italian auto brand developed an ‘entry-level’ offering to create brand followership at an earlier point in the brand journey.
Customer Satisfaction of Luxury Sports Car Owners
After launching a new luxury sports car model, a world-renowned German automobile manufacturer wished to evaluate the satisfaction of its customers.
Creating Engagement and Action on Climate Change
A Global network of climate change partners wanted to optimize their creative execution and communications strategy for an upcoming campaign in Japan.
B2B StakeHolder Engagement to Form an Alignment on Strategic Planning
A nationwide food banking operation wished to engage its key stakeholder groups to contribute to strategic planning initiatives in Japan.
Defining the Sweet Spot for Issues-Oriented Positioning
An international environmental activist organization engaged CarterJMRN to guide it in presenting a more accessible and attractive face to selected segments.
New Product and Packaging Evaluation for Pets
A US-based pet care company wished to explore needs and concerns with bark control products for one project, and with ‘on-the-go’ dog snacks in another project.
Understanding the Future of Retail with a Global Automotive Brand
A major automotive brand wanted to inform and inspire their employees, using the Japanese market as a gold standard in retail, user experience and service.
Mapping the Japanese Diet and Eating Habits for Food Technology Start Up
A food lab wanted to better understand the key factors that shape the Japanese diet and go deeper on their existing knowledge of the market.
Evaluating Brand Engagement Opportunities in Fruit-related Categories
A global fruits manufacturer wanted to understand where they had current license to engage, and how they might strategically build themselves in to new categories in Japan.
Exploration and Evaluation of the Creative Proposition for a Carbonated Soft Drink Brand
A well-known global beverage brand wanted to drive one of their sub-brand’s value growth to secure market share in a highly competitive market.
Promoting Fresh Fruits and Vegetable Exports, Retail Channels
On behalf of the Agricultural Trade Office (ATO) of the US Embassy, we researched and wrote two of its periodic ‘market overview’ reports, with the audience primarily US exporters of fruits and vegetables.
Informing Agricultural Cooperative Export Initiatives
In addition to our repositioning work with Meat and Livestock Australia on behalf of Aussie Beef, over the past 25 years we have helped many agricultural...
Understanding Acceptance of Galician Canned Seafoods
On behalf of a government-supported promotion agency from Spain, we researched acceptance levels for Galician canned seafood among both food...
Market Entry Strategy via Retail and Food Service Outlets
A popular nationwide holiday food brand from the US wanted to assess the viability of bringing its products to the Japanese market...
Regional Brand Positioning Development
A venerable and much-loved family bread spread was looking to consolidate its global brand equity by achieving a robust re-alignment of the brand’s...
Repositioning Aussie Beef for the Discerning Customer
Aussie Beef is an icon food brand in Japan, but positioning hadn’t changed very much since the heyday of the 80’s. Consequently its value proposition...
Segmentation and Drill-down for New Product Development
An international industry promotional entity wished to quantify usage, attitudes and ownership of the most prized ‘precious metal’ among Japanese consumers
Evaluation of New Investment Product/Service Offerings
A US-based mutual and index funds provider wished to better understand its core customer base in Japan, particularly in terms of new product/ service offerings.
Understanding Shifts in the Japanese Cruise Market
Our client is a global cruise agency, wanted to understand how shifts in the Japanese tourism and travel market could shape a new positioning and rebranding.
Travel App UX and Optimization – Booking and Managing Travel
A major airline in the Asia region wanted to understand how Japanese customers use online booking applications in order to update their own digital services.
High Value Traveler Study 2019
Our client wanted to understand the behaviors, needs and attitudes of the high value Japanese traveller to shape their targeting and communications strategy
Privatized Regional Hub Airport – High Frequency Traveler Loyalty Program
The client wanted to understand the behaviours, needs and attitudes of their most frequent travellers in order to optimally revamp their loyalty program.
New TV Show Positioning
The client wished to understand the strength of the concept that they should emphasize and the most potential positioning to be appealing to its target groups.
Bringing Data to Life
Our client wanted to build on their existing knowledge to properly explore addressable audience or opportunity areas for growth in the market.
Exploration of Consumer Behavior and Usage Occasions of Streaming Services
Our client – a popular streaming service – was looking into different avenues they might want to explore to better connect with their users...
Smart home Market Insight
Due to the smart home market size being relatively small compared to that of other technology markets, a service provider from this area of digital...
Smartphone Gamer Insight
An IT organization which provides a platform for entertainment media wanted to understand how mobile games currently fit into the lives of their biggest spenders.
Understanding In-home Digital Behaviour
Our client wanted to learn how customers interact (engagement, playback and discovery) with the living room devices they are using...
Market Entry through Local Partnerships
Our client launched an online sports content platform in Japan. Yet, due to the low awareness level, the number of memberships...
User Experience (UX) Test of Sports Streaming Website
Our client intended to launch an online content platform in Japan. In preparation for the launch, they wanted to gain insight into user...
User Experience (UX) Test of a Re-Designed B2B Skincare App
A leading and well-known skincare brand was redesigning an app that was used by its beauty consultants.
P2P Mobile Payment Innovation
Our client wanted to understand current person to person behaviours, opportunities for improvement in mobile usability, and better communication of its benefits to consumers...
Gen Y Digital Strategy
The biggest payment brand in the world wanted to initiate a major strategy piece to understand how they can work with their banking partners to enhance digital strategy.
Development of New Digital Platforms and Touch-Points
Our client wanted to invest in new digital platforms and touch-points which would revolutionize the business...
Leveraging Digital For Growth
Everyone is going digital right now… and frankly customers demand it. A global insurer in Japan wanted to get ahead of the game- providing an enhanced...
Connecting with the growing 50+ market
Japan’s 50+ age group is a rapidly growing and seriously under-marketed segment. They’re also a highly active, fitness conscious and independent group...
Rebranding & Relaunch of Anti-Aging Skincare Brand
A well known skincare brand from the United States, with a 35+ year history in the market, wished to rebrand and relaunch...
Luxury Watch Brand Positioning Check and Ad Evaluation (Global Campaign)
A leading global luxury watch brand wished to check its positioning versus competitors, while also evaluating a new global advertising campaign for consumer resonance (in both print and video)
New Luxury Watch Concept Development from a Prestigious Jewelry Brand
A well-known, international high-end jewellery brand was planning to develop a new luxury watch concept. The project team wanted to understand the needs and aspirations ...
Luxury Apparel Brand Re-positioning and Retail Flagship Launch
A global luxury apparel brand was making final preparations for opening its new flagship store in Tokyo’s fashion mecca Harajuku, after having invested time and effort in buying back all of its previously-issued licensing agreements...
Luxury Shoes and Handbags Brand Revitalization and New Design Evaluation
A global luxury shoe and handbag brand sought Carter’s assistance in understanding current luxury buyer attitudes toward this iconic heritage brand...
Luxury Handbags and Accessories Brand Revitalization and New Design Evaluation
A global luxury handbag and accessory brand wished to evaluate a new global advertising campaign, as well as a number of new design directions...
Luxury Handbags and Apparel Brand Re-positioning and Brand Relaunch
A global luxury handbag, accessory and apparel brand that had largely lost its cache due to over-licensing that had made it ubiquitous was undergoing a global brand revitalization and relaunch...
Understanding International Luxury Brand Owner’s Online & Offline Shopping Journey for Purchasing Luxury Items
International high-end luxury brand was interested in understanding Japanese consumers’ purchase journey...
Positioning a Designer Fashion Online Shopping Platform
A well known, international, online shopping site wanted to understand their customers and competitive users’ in terms of their expectations and needs...
Optimizing the Brand for Future Growth
A well-known luxury fashion brand – often loved for its handbags – conducted a qualitative study to gain a deeper understanding...
Wound Care Innovation
A leading global brand in wound care wanted to identify new and meaningful insights around unmet consumer needs- and highlight innovation ideas for the future of wound care.
Facial Care Market Entry
A well known Dermatologist Skincare brand from the US wanted to develop a winning strategy for entering the Asian market- starting with the very challenging Japanese market.
Japan’s Latest Craze
The global consumer insight department of an American toy manufacturing company was looking to provide its stakeholders with...
Uncovering Trends for Futures Studies
We revealed key issues and events that would influence the behavior of Japanese adults over the next few years, uncovering macro trends that could shape the nation’s mood and mind.
Supporting Consumer Co-created Product Development
A well known food brand from New Zealand wanted to leverage its technological know-how in Japan’s lucrative ageing market...
Customer Journey of Luxury Sports Car Owners
A German automobile manufacturer of luxury cars wanted to identify dominant customer types and understand how their needs and expectations are different.
Credit Card Threat Counter Strategy
In order to protect it’s strong position in the Japanese market, a global credit card brand needed urgent action to head off an aggressive competitors new growth strategy...
Connecting with the Senior Market
Japan’s seniors group is a rapidly growing and seriously under-marketed segment. They’re also a highly active, fitness conscious and independent group.
Exploring Usability and User Experience of an Autonomous Driving System
A US -based technology company was preparing the launch of its demo for automated driving in Japan and wanted to explore usability and user experience of its product with Japanese drivers.
High-End Automaker Makes Foray into New Customer Positioning and Promotion
A renowned performance-related Italian auto brand developed an ‘entry-level’ offering to create brand followership at an earlier point in the brand journey.
Customer Satisfaction of Luxury Sports Car Owners
After launching a new luxury sports car model, a world-renowned German automobile manufacturer wished to evaluate the satisfaction of its customers.
Understanding the Future of Retail with a Global Automotive Brand
A major automotive brand wanted to inform and inspire their employees, using the Japanese market as a gold standard in retail, user experience and service.
Customer Journey of Luxury Sports Car Owners
A German automobile manufacturer of luxury cars wanted to identify dominant customer types and understand how their needs and expectations are different.
Toy Product Re-Positioning
An international toy manufacturer wanted to identify patterns in a child’s playing behavior in order to develop their brand message.
Re-Positioning of a Juice Beverage for Kids
A global beverage brand wanted to understand today’s kids in terms of lifestyle, needs and drinking behavior to re-evaluate their current brand position.
Rejuvenating a Well-Established Toy Brand
An international toy manufacturer wanted to gain a deeper understanding of how their current customers perceive its brand to optimize positioning in Japan.
Regional Brand Positioning Development
A venerable and much-loved family bread spread was looking to consolidate its global brand equity by achieving a robust re-alignment of the brand’s...
Testing the Acceptance of an Advertisement of a New Food Delivery App
One of the largest food delivery services in Asia launched in Japan and was embarking on its first major promotion campaign.
Exploring Take-Out/Delivery/Dining Out Habits of Japanese Consumers
An internet search company from the U.S. was interested in how Japanese consumers make decisions and search for information when deciding not to cook at home.
Evaluation of New Investment Product/Service Offerings
A US-based mutual and index funds provider wished to better understand its core customer base in Japan, particularly in terms of new product/ service offerings.
New TV Show Positioning
The client wished to understand the strength of the concept that they should emphasize and the most potential positioning to be appealing to its target groups.
Bringing Data to Life
Our client wanted to build on their existing knowledge to properly explore addressable audience or opportunity areas for growth in the market.
Smart home Market Insight
Due to the smart home market size being relatively small compared to that of other technology markets, a service provider from this area of digital...
User Experience (UX) Test of Sports Streaming Website
Our client intended to launch an online content platform in Japan. In preparation for the launch, they wanted to gain insight into user...
User Experience (UX) Test of a Re-Designed B2B Skincare App
A leading and well-known skincare brand was redesigning an app that was used by its beauty consultants.
P2P Mobile Payment Innovation
Our client wanted to understand current person to person behaviours, opportunities for improvement in mobile usability, and better communication of its benefits to consumers...
Gen Y Digital Strategy
The biggest payment brand in the world wanted to initiate a major strategy piece to understand how they can work with their banking partners to enhance digital strategy.
Development of New Digital Platforms and Touch-Points
Our client wanted to invest in new digital platforms and touch-points which would revolutionize the business...
Leveraging Digital For Growth
Everyone is going digital right now… and frankly customers demand it. A global insurer in Japan wanted to get ahead of the game- providing an enhanced...
Integrated Resort Market Entry
The client was seeking to deepening learning on how to successfully build receptivity towards casinos and IR among the Japanese population.
User Testing and Localization for Multinationals
A world-renowned English sports specific online streaming service wanted to understand how consumers perceive their updated website.
New TV Show Positioning
The client wished to understand the strength of the concept that they should emphasize and the most potential positioning to be appealing to its target groups.
Exploration of Consumer Behavior and Usage Occasions of Streaming Services
Our client – a popular streaming service – was looking into different avenues they might want to explore to better connect with their users...
Understanding In-home Digital Behaviour
Our client wanted to learn how customers interact (engagement, playback and discovery) with the living room devices they are using...
Market Entry through Local Partnerships
Our client launched an online sports content platform in Japan. Yet, due to the low awareness level, the number of memberships...
Japan’s Latest Craze
The global consumer insight department of an American toy manufacturing company was looking to provide its stakeholders with...
Affordable Luxury Handbags and Accessories Brand Positioning and Ad Evaluation
A global ‘affordable luxury’ handbag and accessory brand that had experienced rapid uptake and expansion globally as well as in Japan...
Positioning Strategy and Global Campaign Ad Testing of a Luxury Watch Brand
A global luxury watch brand sought to doublecheck its positioning and to understand how a new advertising campaign would resonate with its Japanese target consumers.
Segmentation and Drill-down for New Product Development
An international industry promotional entity wished to quantify usage, attitudes and ownership of the most prized ‘precious metal’ among Japanese consumers
Luxury Watch Brand Positioning Check and Ad Evaluation (Global Campaign)
A leading global luxury watch brand wished to check its positioning versus competitors, while also evaluating a new global advertising campaign for consumer resonance (in both print and video)
New Luxury Watch Concept Development from a Prestigious Jewelry Brand
A well-known, international high-end jewellery brand was planning to develop a new luxury watch concept. The project team wanted to understand the needs and aspirations ...
Luxury Apparel Brand Re-positioning and Retail Flagship Launch
A global luxury apparel brand was making final preparations for opening its new flagship store in Tokyo’s fashion mecca Harajuku, after having invested time and effort in buying back all of its previously-issued licensing agreements...
Luxury Shoes and Handbags Brand Revitalization and New Design Evaluation
A global luxury shoe and handbag brand sought Carter’s assistance in understanding current luxury buyer attitudes toward this iconic heritage brand...
Luxury Handbags and Accessories Brand Revitalization and New Design Evaluation
A global luxury handbag and accessory brand wished to evaluate a new global advertising campaign, as well as a number of new design directions...
Luxury Handbags and Apparel Brand Re-positioning and Brand Relaunch
A global luxury handbag, accessory and apparel brand that had largely lost its cache due to over-licensing that had made it ubiquitous was undergoing a global brand revitalization and relaunch...
Understanding International Luxury Brand Owner’s Online & Offline Shopping Journey for Purchasing Luxury Items
International high-end luxury brand was interested in understanding Japanese consumers’ purchase journey...
Positioning a Designer Fashion Online Shopping Platform
A well known, international, online shopping site wanted to understand their customers and competitive users’ in terms of their expectations and needs...
Optimizing the Brand for Future Growth
A well-known luxury fashion brand – often loved for its handbags – conducted a qualitative study to gain a deeper understanding...
Evaluation of New Investment Product/Service Offerings
A US-based mutual and index funds provider wished to better understand its core customer base in Japan, particularly in terms of new product/ service offerings.
P2P Mobile Payment Innovation
Our client wanted to understand current person to person behaviours, opportunities for improvement in mobile usability, and better communication of its benefits to consumers...
Gen Y Digital Strategy
The biggest payment brand in the world wanted to initiate a major strategy piece to understand how they can work with their banking partners to enhance digital strategy.
Credit Card Threat Counter Strategy
In order to protect it’s strong position in the Japanese market, a global credit card brand needed urgent action to head off an aggressive competitors new growth strategy...
Connecting with the Senior Market
Japan’s seniors group is a rapidly growing and seriously under-marketed segment. They’re also a highly active, fitness conscious and independent group.
Testing the Acceptance of an Advertisement of a New Food Delivery App
One of the largest food delivery services in Asia launched in Japan and was embarking on its first major promotion campaign.
Understanding Foundational Japanese Food Habits and Decision-Making on Meals
In order to create a consumer-centric app, our client was looking for consumer insights to inform the content, features and design.
Understanding Tea and Beverage “Moments” with Major Beverage Company
Major domestic beverage company wanted to understand how new trends in health and wellness were shaping behavior and consumption habits in tea, coffee and other drinks.
Quick Service Restaurant Market Entry
This US fast food leader wished to determine the optimal strategy for a successful launch into the Japanese QSR market.
Understanding Positioning on Protein Products
Well known Sports Energy Brand was exploring the opportunity to expand its product line-up in Japan.
Online Community Study for a New Advertising Campaign for a Champagne brand
A Champagne brand has launched a new global advertising campaign featuring a world famous athlete in Japan.
Sports and Wellness Segmentation
The definition of sports has changed among Japanese consumers, and the market for light physical exercise including walking, running, and gyms are expanding.
Exploring Take-Out/Delivery/Dining Out Habits of Japanese Consumers
An internet search company from the U.S. was interested in how Japanese consumers make decisions and search for information when deciding not to cook at home.
Re-Positioning of a Juice Beverage for Kids
A global beverage brand wanted to understand today’s kids in terms of lifestyle, needs and drinking behavior to re-evaluate their current brand position.
New Product and Packaging Evaluation for Pets
A US-based pet care company wished to explore needs and concerns with bark control products for one project, and with ‘on-the-go’ dog snacks in another project.
Mapping the Japanese Diet and Eating Habits for Food Technology Start Up
A food lab wanted to better understand the key factors that shape the Japanese diet and go deeper on their existing knowledge of the market.
Evaluating Brand Engagement Opportunities in Fruit-related Categories
A global fruits manufacturer wanted to understand where they had current license to engage, and how they might strategically build themselves in to new categories in Japan.
Exploration and Evaluation of the Creative Proposition for a Carbonated Soft Drink Brand
A well-known global beverage brand wanted to drive one of their sub-brand’s value growth to secure market share in a highly competitive market.
Promoting Fresh Fruits and Vegetable Exports, Retail Channels
On behalf of the Agricultural Trade Office (ATO) of the US Embassy, we researched and wrote two of its periodic ‘market overview’ reports, with the audience primarily US exporters of fruits and vegetables.
Informing Agricultural Cooperative Export Initiatives
In addition to our repositioning work with Meat and Livestock Australia on behalf of Aussie Beef, over the past 25 years we have helped many agricultural...
Understanding Acceptance of Galician Canned Seafoods
On behalf of a government-supported promotion agency from Spain, we researched acceptance levels for Galician canned seafood among both food...
Market Entry Strategy via Retail and Food Service Outlets
A popular nationwide holiday food brand from the US wanted to assess the viability of bringing its products to the Japanese market...
Regional Brand Positioning Development
A venerable and much-loved family bread spread was looking to consolidate its global brand equity by achieving a robust re-alignment of the brand’s...
Repositioning Aussie Beef for the Discerning Customer
Aussie Beef is an icon food brand in Japan, but positioning hadn’t changed very much since the heyday of the 80’s. Consequently its value proposition...
Uncovering Trends for Futures Studies
We revealed key issues and events that would influence the behavior of Japanese adults over the next few years, uncovering macro trends that could shape the nation’s mood and mind.
Supporting Consumer Co-created Product Development
A well known food brand from New Zealand wanted to leverage its technological know-how in Japan’s lucrative ageing market...
Understanding Gaming Behaviour and Play Testing in Japan
One of the top gaming companies in the world is preparing to expand into the Japanese market. In order to strategize and decide...
Tokyo Gaming Safari
Wanting to understand the gaming market in Japan, a world-wide well known internet search company sought to explore different Japanese gaming outlets.
In-home Gamer Study
Our client wanted an insider’s view into the everyday life of gamers in Japan. Specifically, as part of developing several new games, they wanted to...
Mobile Gamers Habit and Preference Study
A well known mobile game company wished to launch a set of new mobile games in Japan. The objective of this study was to explore the playing habits...
Smartphone Gamer Insight
An IT organization which provides a platform for entertainment media wanted to understand how mobile games currently fit into the lives of their biggest spenders.
Market Potential for New Product
A global medical device company was planning to develop a new device. As a first step, they wanted to understand the requirements for entering the market, and the purchase journey of new devices. In addition, also wished to explore the key drivers for change, given that the new product is in demand within the mature age category.
Potential Market Positioning for New Eye-Care Product
A global eye-care company wanted to identify the potential benefits for consumers and eye-care professionals by mining insights on their contact lens products.
Medical Technology Brand Re-Naming Following Acquisition
A world renowned medical device manufacturer has just acquired a well-known imaging company and is exploring branding options to attract and maintain users.
Connecting with the growing 50+ market
Japan’s 50+ age group is a rapidly growing and seriously under-marketed segment. They’re also a highly active, fitness conscious and independent group...
Wound Care Innovation
A leading global brand in wound care wanted to identify new and meaningful insights around unmet consumer needs- and highlight innovation ideas for the future of wound care.
Development of New Digital Platforms and Touch-Points
Our client wanted to invest in new digital platforms and touch-points which would revolutionize the business...
Leveraging Digital For Growth
Everyone is going digital right now… and frankly customers demand it. A global insurer in Japan wanted to get ahead of the game- providing an enhanced...
Connecting with the growing 50+ market
Japan’s 50+ age group is a rapidly growing and seriously under-marketed segment. They’re also a highly active, fitness conscious and independent group...
Affordable Luxury Handbags and Accessories Brand Positioning and Ad Evaluation
A global ‘affordable luxury’ handbag and accessory brand that had experienced rapid uptake and expansion globally as well as in Japan...
Positioning Strategy and Global Campaign Ad Testing of a Luxury Watch Brand
A global luxury watch brand sought to doublecheck its positioning and to understand how a new advertising campaign would resonate with its Japanese target consumers.
High-End Automaker Makes Foray into New Customer Positioning and Promotion
A renowned performance-related Italian auto brand developed an ‘entry-level’ offering to create brand followership at an earlier point in the brand journey.
Customer Satisfaction of Luxury Sports Car Owners
After launching a new luxury sports car model, a world-renowned German automobile manufacturer wished to evaluate the satisfaction of its customers.
Evaluating Brand Engagement Opportunities in Fruit-related Categories
A global fruits manufacturer wanted to understand where they had current license to engage, and how they might strategically build themselves in to new categories in Japan.
Segmentation and Drill-down for New Product Development
An international industry promotional entity wished to quantify usage, attitudes and ownership of the most prized ‘precious metal’ among Japanese consumers
Luxury Watch Brand Positioning Check and Ad Evaluation (Global Campaign)
A leading global luxury watch brand wished to check its positioning versus competitors, while also evaluating a new global advertising campaign for consumer resonance (in both print and video)
New Luxury Watch Concept Development from a Prestigious Jewelry Brand
A well-known, international high-end jewellery brand was planning to develop a new luxury watch concept. The project team wanted to understand the needs and aspirations ...
Luxury Apparel Brand Re-positioning and Retail Flagship Launch
A global luxury apparel brand was making final preparations for opening its new flagship store in Tokyo’s fashion mecca Harajuku, after having invested time and effort in buying back all of its previously-issued licensing agreements...
Luxury Shoes and Handbags Brand Revitalization and New Design Evaluation
A global luxury shoe and handbag brand sought Carter’s assistance in understanding current luxury buyer attitudes toward this iconic heritage brand...
Luxury Handbags and Accessories Brand Revitalization and New Design Evaluation
A global luxury handbag and accessory brand wished to evaluate a new global advertising campaign, as well as a number of new design directions...
Luxury Handbags and Apparel Brand Re-positioning and Brand Relaunch
A global luxury handbag, accessory and apparel brand that had largely lost its cache due to over-licensing that had made it ubiquitous was undergoing a global brand revitalization and relaunch...
Understanding International Luxury Brand Owner’s Online & Offline Shopping Journey for Purchasing Luxury Items
International high-end luxury brand was interested in understanding Japanese consumers’ purchase journey...
Optimizing the Brand for Future Growth
A well-known luxury fashion brand – often loved for its handbags – conducted a qualitative study to gain a deeper understanding...
Customer Journey of Luxury Sports Car Owners
A German automobile manufacturer of luxury cars wanted to identify dominant customer types and understand how their needs and expectations are different.
Creating Engagement and Action on Climate Change
A Global network of climate change partners wanted to optimize their creative execution and communications strategy for an upcoming campaign in Japan.
B2B StakeHolder Engagement to Form an Alignment on Strategic Planning
A nationwide food banking operation wished to engage its key stakeholder groups to contribute to strategic planning initiatives in Japan.
Defining the Sweet Spot for Issues-Oriented Positioning
An international environmental activist organization engaged CarterJMRN to guide it in presenting a more accessible and attractive face to selected segments.
Testing the Acceptance of a Relaunched Skincare E-Commerce Website
The client wanted to run a UX study to uncover any hurdles and optimization potential during the purchase journey of existing customers and new users.
User Experience (UX) Test of a Re-Designed B2B Skincare App
A leading and well-known skincare brand was redesigning an app that was used by its beauty consultants.
Rebranding & Relaunch of Anti-Aging Skincare Brand
A well known skincare brand from the United States, with a 35+ year history in the market, wished to rebrand and relaunch...
Facial Care Market Entry
A well known Dermatologist Skincare brand from the US wanted to develop a winning strategy for entering the Asian market- starting with the very challenging Japanese market.
Exploring Usability and User Experience of an Autonomous Driving System
A US -based technology company was preparing the launch of its demo for automated driving in Japan and wanted to explore usability and user experience of its product with Japanese drivers.
Understanding “Loneliness” Among Elderlies and Opportunities of a Socializing Robot
The client team wanted to understand lifestyles, daily life routines and struggles as well as the definition of “loneliness” among seniors.
Market Potential for New Product
A global medical device company was planning to develop a new device. As a first step, they wanted to understand the requirements for entering the market, and the purchase journey of new devices. In addition, also wished to explore the key drivers for change, given that the new product is in demand within the mature age category.
Exploring Care and Accessibility in Japan for Robotics Agency
A major technology brand wanted to understand how themes of care, accessibility and support operated within the Japanese market.
Exploring the “Dankai Junior” Generation to Reveal Opportunities of Technological Solutions
Our client, who utilizes robot technologies were seeking to explore different facets of the Dankai Junior generation to uncover future product opportunities.
Medical Technology Brand Re-Naming Following Acquisition
A world renowned medical device manufacturer has just acquired a well-known imaging company and is exploring branding options to attract and maintain users.
Tobacco Product Launch for Niche Market
A local tobacco brand is conducting a series of studies for new product launches by assessing potential consumers’ perception of their brand.
Premium Tobacco Brand Re-Launch
A global tobacco brand is looking to re-launch a premium brand by exploring their relevance and key drivers to improve positioning in Japan.
Global Tobacco Brand Re-Positioning
A global tobacco brand is looking to re-position the brand image in order to align Japan with the rest of the world.
Integrated Resort Market Entry
The client was seeking to deepening learning on how to successfully build receptivity towards casinos and IR among the Japanese population.
Understanding Shifts in the Japanese Cruise Market
Our client is a global cruise agency, wanted to understand how shifts in the Japanese tourism and travel market could shape a new positioning and rebranding.
Travel App UX and Optimization – Booking and Managing Travel
A major airline in the Asia region wanted to understand how Japanese customers use online booking applications in order to update their own digital services.
High Value Traveler Study 2019
Our client wanted to understand the behaviors, needs and attitudes of the high value Japanese traveller to shape their targeting and communications strategy
Privatized Regional Hub Airport – High Frequency Traveler Loyalty Program
The client wanted to understand the behaviours, needs and attitudes of their most frequent travellers in order to optimally revamp their loyalty program.