B2B StakeHolder Engagement to Form an Alignment on Strategic Planning

Case studies

NON-PROFIT ORGANIZATIONS (NPO)

B2B StakeHolder Engagement to Form an Alignment on Strategic Planning

A nationwide food banking operation wished to engage its key stakeholder groups to contribute to strategic planning initiatives in Japan.

Photo by Joel Muniz on Unsplash

OUR WORK

Organized and moderated a day-long “Fuel the Future” workshop
Participants: Nearly 100 stakeholders representing corporations who donate food to the food bank, as well as the non-profit organizations who use and distribute the food.
Designed approach to explore and surface concerns and perceived constraints, as well as future opportunities (including opportunities with corporations, institutions and government).

THE OUTCOME

Emerged from this day-long workshop with a clear understanding of various stakeholder challenges, as well as the key tenets of a strategic plan to address these challenges going forward.

“Thanks very much for the fast-tracked insights, which will greatly inform our strategic planning efforts, and additionally, helped our key stakeholders to see our efforts to incorporate their concerns.”
- Client voice

All Non-Profit Organizations

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Account Manager (Qualitative)

Account Manager is a mid-level client service role that entails responsibility for small to mid-size market research projects.

Responsibilities

Building and maintaining client relationships
Qualitative research project management
Respondent interviewing and moderation (depth interviews and focus groups)
Report writing and presentation
Starting to take a leader role within the business and mentoring others

Qualifications

University degree
Native or N1 level Japanese
5+ years experience in a market research agency
Interviewing and moderation experience

SAORI HIRASAWA

Project Manager

Everyday at CarterJMRN is so different, and that’s why I enjoy working here. I always start my day by following my to-do list – though it’s rare that I can follow them precisely because there are always new projects and tasks. It is very important for us to keep up with the fast pace and be flexible. The best part of working here is learning. I am exposed to a wide range of industries which ensures that I am never bored. After working at CarterJMRN, I have come to see the world differently – even if it’s just the way I look at doing my shopping. For example, I closely observe clients’ products, competitors, layout of the shelving units, observing people’s behavior, etc.. We consider ourselves as a “partner” of our clients and work together with them. It requires a lot of effort to work in a team with very high professional standard, but it has been equally rewarding.