Bringing Data to Life

Case studies

DIGITAL

Bringing Data to Life

Our client wanted to build on their existing knowledge to properly explore addressable audience or opportunity areas for growth in the market. Using ethnographies we were able to help them understand the reasons why they were seeing things in there data and how to use it.

Photo by Lukas Blake on Unsplash

OUR WORK

Bring to life a set of pen portraits – in photo, video and audio clips – found within existing research; helping to explain what they care about, why they enjoy certain things, what drives them and more.

THE OUTCOME

A clear set of user profiles for our client to base their audience groups on.
A greater understanding of their data set, helping to show the real people that are behind it.

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Account Manager (Qualitative)

Account Manager is a mid-level client service role that entails responsibility for small to mid-size market research projects.

Responsibilities

Building and maintaining client relationships
Qualitative research project management
Respondent interviewing and moderation (depth interviews and focus groups)
Report writing and presentation
Starting to take a leader role within the business and mentoring others

Qualifications

University degree
Native or N1 level Japanese
5+ years experience in a market research agency
Interviewing and moderation experience

SAORI HIRASAWA

Project Manager

Everyday at CarterJMRN is so different, and that’s why I enjoy working here. I always start my day by following my to-do list – though it’s rare that I can follow them precisely because there are always new projects and tasks. It is very important for us to keep up with the fast pace and be flexible. The best part of working here is learning. I am exposed to a wide range of industries which ensures that I am never bored. After working at CarterJMRN, I have come to see the world differently – even if it’s just the way I look at doing my shopping. For example, I closely observe clients’ products, competitors, layout of the shelving units, observing people’s behavior, etc.. We consider ourselves as a “partner” of our clients and work together with them. It requires a lot of effort to work in a team with very high professional standard, but it has been equally rewarding.