NON PROFIT ORGANIZATION (NPO)
Case studies
Creating Engagement and Action on Climate Change
A Global network of climate change partners wanted to optimize their creative execution and communications strategy for an upcoming campaign in Japan… and they needed to do it fast- using a Design Thinking iterative approach to optimization.

Photo by Ryo Yoshitake on Unsplash
OUR WORK
- We conducted 8 focus groups with target consumers, with a ”Stop and think” session with stakeholders, creative team and copywriter after the first groups to adjust concepts and materials
- Used a “Design Thinking” approach to iterate and feed in new ideas and creative concepts for testing along the way
- Explored and optimized the communication strategy for stronger engagement with the target
THE OUTCOME
All Non-Profit Organizations“Thanks again for the great work you did on the focus groups in such a difficult time (COVID-19) as well as thank you for today’s debrief session among the wider audience. It was insightful, and really helpful to have it in Japanese.”
- Client voice