Creating Engagement and Action on Climate Change

Case studies

NON PROFIT ORGANIZATION (NPO)

Creating Engagement and Action on Climate Change

A Global network of climate change partners wanted to optimize their creative execution and communications strategy for an upcoming campaign in Japan… and they needed to do it fast- using a Design Thinking iterative approach to optimization.

Photo by Ryo Yoshitake on Unsplash

OUR WORK

We conducted 8 focus groups with target consumers, with a ”Stop and think” session with stakeholders, creative team and copywriter after the first groups to adjust concepts and materials
Used a “Design Thinking” approach to iterate and feed in new ideas and creative concepts for testing along the way
Explored and optimized the communication strategy for stronger engagement with the target

THE OUTCOME

We were able to identify key features for the executions to drive engagement and action. We optimized the existing concept as well as develop 2 all-new additional creative concepts which were consumer insight driven- for supporting the strategy in Japan.

“Thanks again for the great work you did on the focus groups in such a difficult time (COVID-19) as well as thank you for today’s debrief session among the wider audience. It was insightful, and really helpful to have it in Japanese.”
- Client voice

All Non-Profit Organizations

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Account Manager (Qualitative)

Account Manager is a mid-level client service role that entails responsibility for small to mid-size market research projects.

Responsibilities

Building and maintaining client relationships
Qualitative research project management
Respondent interviewing and moderation (depth interviews and focus groups)
Report writing and presentation
Starting to take a leader role within the business and mentoring others

Qualifications

University degree
Native or N1 level Japanese
5+ years experience in a market research agency
Interviewing and moderation experience

SAORI HIRASAWA

Project Manager

Everyday at CarterJMRN is so different, and that’s why I enjoy working here. I always start my day by following my to-do list – though it’s rare that I can follow them precisely because there are always new projects and tasks. It is very important for us to keep up with the fast pace and be flexible. The best part of working here is learning. I am exposed to a wide range of industries which ensures that I am never bored. After working at CarterJMRN, I have come to see the world differently – even if it’s just the way I look at doing my shopping. For example, I closely observe clients’ products, competitors, layout of the shelving units, observing people’s behavior, etc.. We consider ourselves as a “partner” of our clients and work together with them. It requires a lot of effort to work in a team with very high professional standard, but it has been equally rewarding.