Evaluating Brand Engagement Opportunities in Fruit-related Categories
A global fruits manufacturer wanted to understand where they had current license to engage, and how they might strategically build themselves in to new categories in Japan.
- 8 x expert interviews coupled with cultural intelligence and semiotics
- Experts covering a mix of key cultural commentators and doers
- Secondary research covering a range of dense, B2B media landscape
- A set of key, macro forces shaping the overall market and their individual articulations for each section