FOOD/BEVERAGE
Case studies
Evaluating Brand Engagement Opportunities in Fruit-related Categories
A global fruits manufacturer wanted to understand where they had current license to engage, and how they might strategically build themselves in to new categories in Japan.

Photo by Louis Hansel on Unsplash
OUR WORK
- 8 x expert interviews coupled with cultural intelligence and semiotics
- Experts covering a mix of key cultural commentators and doers
- Secondary research covering a range of dense, B2B media landscape
- A set of key, macro forces shaping the overall market and their individual articulations for each section