Case studies


Market Understanding and Concept Research

Our client – a popular streaming service – was looking into different avenues they might want to explore to better connect with their users. We tested a number of potential extensions and explored how these might be deployed in the market.


  • Respondent diaries to record everyday behaviors, followed up with  in-depth interviews
  • Helping to explain the cultural context around deep-rooted beliefs
  • Deep understanding of where analogous “occasions” could inform the experience of the app


  • A clear focus on how the platform can evolve and grow with customer usage
  • A set on guardrails on how to execute next steps and, most importantly where concepts cannot align with the brand

““It’s all perfect, thanks for this!”

- Client voice
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