Market Understanding and Concept Research
Our client – a popular streaming service – was looking into different avenues they might want to explore to better connect with their users. We tested a number of potential extensions and explored how these might be deployed in the market.
- Respondent diaries to record everyday behaviors, followed up with in-depth interviews
- Helping to explain the cultural context around deep-rooted beliefs
- Deep understanding of where analogous “occasions” could inform the experience of the app
- A clear focus on how the platform can evolve and grow with customer usage
- A set on guardrails on how to execute next steps and, most importantly where concepts cannot align with the brand