How to Add Strategy to Market Research

Dan Stradtman, Dom Boyd, Dominic Carter, Debbie Howard, and Steve Kantscheidt provide tips on how to add strategy to market research.

Premiered on Happy Market Research Podcast, Hosted by Jamin Brazil on Oct 21, 2020

For more than 30 years, The Carter Group has worked with major international brands to enter and successfully prosper in Japan.

As a proudly multicultural agency, we are known for the cultural depth and effectiveness of our responses to clients’ challenges, applying intelligent and efficient design to deliver actionable outcomes. We work to deliver highly practical, prescriptive and actionable insights, no matter how difficult the challenge seems.

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Account Manager (Qualitative)

Account Manager is a mid-level client service role that entails responsibility for small to mid-size market research projects.

Responsibilities

Building and maintaining client relationships
Qualitative research project management
Respondent interviewing and moderation (depth interviews and focus groups)
Report writing and presentation
Starting to take a leader role within the business and mentoring others

Qualifications

University degree
Native or N1 level Japanese
5+ years experience in a market research agency
Interviewing and moderation experience

SAORI HIRASAWA

Project Manager

Everyday at CarterJMRN is so different, and that’s why I enjoy working here. I always start my day by following my to-do list – though it’s rare that I can follow them precisely because there are always new projects and tasks. It is very important for us to keep up with the fast pace and be flexible. The best part of working here is learning. I am exposed to a wide range of industries which ensures that I am never bored. After working at CarterJMRN, I have come to see the world differently – even if it’s just the way I look at doing my shopping. For example, I closely observe clients’ products, competitors, layout of the shelving units, observing people’s behavior, etc.. We consider ourselves as a “partner” of our clients and work together with them. It requires a lot of effort to work in a team with very high professional standard, but it has been equally rewarding.