ENTERTAINMENT
Case studies
Looking at Japan as an Innovation Inspiring Market
The global consumer insight department of an American toy manufacturing company was looking to provide its stakeholders with snack-bite sized insights on the latest trends and fresh topics from Asia and specifically Japan, via a weekly newsletter.

OUR WORK
- Cultural and societal events shaping the nation’s state of mind and essential information to understand Japanese culture.
- Trends scan in their marketing and cultural context and concrete examples of consumer behaviour and Asian market direction in a variety of industries, with more focus on leisure, entertainment, technology, social network and family’s relationships related trends.
THE OUTCOME
All Entertainment“The report is great! There’s a lot here that we can share with our teams."
- Client voice