Mapping the Japanese Diet and Eating Habits for Food Technology Start Up

Case studies

FOOD & BEVERAGE

Mapping the Japanese Diet and Eating Habits for Food Technology Start Up

A food lab wanted to better understand the key factors that shape the Japanese diet and go deeper on their existing knowledge of the market. This related to early stage product development as well as seeking out potential partners for any new venture.

Photo by Choi Ben on Unsplash

OUR WORK

Designed and built a two-day cultural immersion that explained the foundational elements of Japanese food, cooking and dining, as well as a look and the where, who and why of contemporary food trends
Visiting and eating at a number of food and drink locations across the city, from fish markets to high end restaurants

THE OUTCOME

The client was able to build a working model of needs they might be able to cater to with future projects as well as take back important learnings in taste, sensation, texture and much more to their lab.

All Food & Beverage

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SAORI HIRASAWA

Project Manager

Everyday at CarterJMRN is so different, and that’s why I enjoy working here. I always start my day by following my to-do list – though it’s rare that I can follow them precisely because there are always new projects and tasks. It is very important for us to keep up with the fast pace and be flexible. The best part of working here is learning. I am exposed to a wide range of industries which ensures that I am never bored. After working at CarterJMRN, I have come to see the world differently – even if it’s just the way I look at doing my shopping. For example, I closely observe clients’ products, competitors, layout of the shelving units, observing people’s behavior, etc.. We consider ourselves as a “partner” of our clients and work together with them. It requires a lot of effort to work in a team with very high professional standard, but it has been equally rewarding.

JUN NISHIGAWA

Account Manager & Moderator

One of my favorite parts of the day is the morning. Most of our international clients email us during our night time so, in the morning, I enjoy catching up emails so that projects seamlessly move forward. After that is completed, I focus on my project related tasks – (writing screener, discussion guide, and report, etc.). During this time, I can listen to some good music and, if I lose my focus, I refresh myself by having casual chats with my colleagues. The diversity of our staff (Japanese, Canadian, German, American, Australian, etc.) makes for interesting conversation and really sparks great ideas. I’ve been here for 7 years and I’m never bored.