Market Entry and Product Positioning

An introduction about a US-based Automotive Brand entering the Japanese Market and the importance of understanding your potential consumers’ brand perception from Dominic Carter, CEO of CarterJMRN

For more than 30 years, The Carter Group has worked with major international brands to enter and successfully prosper in Japan.

As a proudly multicultural agency, we are known for the cultural depth and effectiveness of our responses to clients’ challenges, applying intelligent and efficient design to deliver actionable outcomes. We work to deliver highly practical, prescriptive and actionable insights, no matter how difficult the challenge seems.

To learn more about succeeding with market entry and product positioning in Japan. Read our featured articles and market entry case studies here.

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