Case studies

HEALTHCARE & PHARMACEUTICALS

Medical Technology Brand Re-Naming Following Acquisition

A world renowned medical device manufacturer has just acquired an well-known imaging company and is exploring branding options such that the new brand would not only be consistent with the parent brand but existing users would also able to still identify with the new branding.

OUR WORK

Assessment of users’ brand preference followed by exploring different brand naming options that users can identify with – both with the parent company and as a well-known standalone brand known of its quality imaging.

THE OUTCOME

Besides presenting the research findings from the users, the local clients’ input of the local situation was also taken into account to help the global client understand the local context.

“Thank you. The summary is very helpful. Look forward to working with you again!”

- Client voice
All Healthcare & Pharmaceuticals

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