Case studies

ENTERTAINMENT

Mobile Gaming Segmentation Study (Internet Survey)

Our client, a mobile game developer, wanted to understand their potential market size and who their likely target audience was prior to launching a new version of their mobile game into the Japanese app store

OUR WORK

  • Nationwide internet survey with n= 5000 mobile gamers
  • Concept evaluation (text & video reel)
  • Data analysis and segmentation of the market in order to determine key target audiences and their size

THE OUTCOME

The client was better able to understand how the mobile gaming market was segmented as well as how the concept of their game held up to that of their competitors

“Local expertise and knowledge brought in throughout the process and even embedded in the final presentation. Understanding of the gaming industry and the implications it may have on our company’s decisions”

- Client voice
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