Case studies

FINANCE

Person To Person Mobile Payment Innovation

Person to Person payments are moving from the physical world to the digital… Our client wanted to understand not only the current P2P behaviours and gaps, but usability of the prototype mobile digital concept, actionable improvements and how to communicate its benefits to consumers and partners

P2P Payment

OUR WORK

  • Extended focus groups to explore current Person to Person payment behaviours, pain points and gaps
  • Prototype ‘In use’ interviews covering the concept and step by step usability aspects and optimisation

THE OUTCOME

A regional solution that works and is more cost effective than the original business idea. A clear strategy for the team to take forward to partners and consumers

"This is exactly what we needed! Thank you so much!"

- Client voice
All Finance

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