Case studies


Promoting Fresh Fruits and Vegetable Exports, Retail Channels

On behalf of the Agricultural Trade Office (ATO) of the US Embassy, we researched and wrote two of its periodic ‘market overview’ reports, with the audience primarily US exporters of fruits and vegetables:

•The Market for Fresh Fruits and Vegetables in Japan
•Retail Food Sector Report
Promoting Fresh Fruits and Vegetable Exports, Retail Channels

Photo by Anna Pelzer on Unsplash


  • Secondary research (import statistics, industry publications and white papers, etc.)
  • Industry interviews with importers, wholesalers, retailers and food service operators


For both publications, we conducted all research and reporting, and coordinated with the ATO team to ensure that all met government standards prior to publication;  the resulting bound ATO reports had a shelf-life of approximately 5 years.

“Thank you again for your attention to detail; we are happy to present this report as part of our service offering to our clients.”

- Client voice
All Food & Beverage

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