FOOD & BEVERAGE
Case studies
Quick Service Restaurant Market Entry
This US fast food leader wished to determine the optimal strategy for a successful launch into the Japanese QSR market.

Photo by Louis Hansel on Unsplash
OUR WORK
- Desk research re: market landscape (sizing, growth and key trends), and semiotics analysis
- Influencer interviews with QSR category experts in Japan
- Twenty deep-dive consumer interviews with accompanied QSR dining assessments
- U&A online survey of consumer behaviors, needs, competitor profiling and opportunities
THE OUTCOME
All Food & Beverage“Thank you for planning and executing a great immersion tour as the final stage of our research journey in Japan. We accomplished exactly what we were looking for, exposing the Executive Committee to the consumer, business and culture of Tokyo, and giving them a better understanding and perspective on the market as we evaluate expansion. Very much appreciated!.”
- Client voice