FOOD & BEVERAGE
Case studies
Regional Brand Positioning Development
A venerable and much-loved family bread spread was looking to consolidate its global brand equity by achieving a robust re-alignment of the brand’s position across Asia while maintaining existing market-specificbrand signifiers
OUR WORK
- Macro trends shaping the nation’s mood and mind
- Investigation and development of underlying brand pillars and market-specific signifiers via ‘Brand Dcode’ focus groups across three markets
THE OUTCOME
Existing regional and market-specific brand equity was explored and potential new directions indicated
Based on these findings four new ‘brand pillars’ were created and presented as the basis of a new region-wide positioning that would be able to align with the global positioning of the brand
All Food & Beverage"Thanks again all for all your support over the last few weeks on this project. Now I'm home I can start to appreciate just how much we managed to do!
- Client voice
Especially, THANK YOU team for the de-briefs - so speedy! Lovely job on the report... We are thrilled with the results!"
