Case studies


Smarthome Market Insight

Due to the smart home market size being relatively small compared to that of other technology markets, a service provider from this area of digital was eager to uncover how their users perceive smart home services in Japan. They hoped that this insight would help them customize their service within Japanese market and expand their reach to future users


  • Explored two main user types through in-home ethnographies- those using a service for electricity management and those smart home to control home appliances
  • A diary was also maintained to log and analyse the user’s overall experience- including where they might put a device and how their usage differs from weekdays to weekends


The team could physically see how a user interacts with their smart home service throughout their daily life

The findings provided an indication for future product development

"It was a pleasure to collaborate with your team and thank you for all of your efforts to make me so welcome and for looking after me so well."

- Client voice
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