Tobacco Product Launch for Niche Market

Case studies

TOBACCO

Tobacco Product Launch for Niche Market

A local tobacco brand is conducting a series of studies for new product launches as well as product development. As part of the research, the research team is looking to assess potential consumers’ perception to product prototype as well as exploring consumers’ lifestyles to understand how to new product can fit into their lifestyle.

Photo by Thong Vo on Unsplash

OUR WORK

The series of studies consist of an all rounder methodology approach including product testing, online bulletin boards and in-depths interviews
This all rounder approach allows a deep diving into the consumers’ lifestyles to have a good understanding on our consumers and using a more conventional method of product testing

THE OUTCOME

The team have a good understanding the consumers’ lifestyles combined with CaterJMRNknowledge of local culture
The findings provided an indication of new product development

“Thank you again for everything – it was a very well run project and I know the clients were very happy as well.”
- Client voice

All Tobacco

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Account Manager (Qualitative)

Account Manager is a mid-level client service role that entails responsibility for small to mid-size market research projects.

Responsibilities

Building and maintaining client relationships
Qualitative research project management
Respondent interviewing and moderation (depth interviews and focus groups)
Report writing and presentation
Starting to take a leader role within the business and mentoring others

Qualifications

University degree
Native or N1 level Japanese
5+ years experience in a market research agency
Interviewing and moderation experience

SAORI HIRASAWA

Project Manager

Everyday at CarterJMRN is so different, and that’s why I enjoy working here. I always start my day by following my to-do list – though it’s rare that I can follow them precisely because there are always new projects and tasks. It is very important for us to keep up with the fast pace and be flexible. The best part of working here is learning. I am exposed to a wide range of industries which ensures that I am never bored. After working at CarterJMRN, I have come to see the world differently – even if it’s just the way I look at doing my shopping. For example, I closely observe clients’ products, competitors, layout of the shelving units, observing people’s behavior, etc.. We consider ourselves as a “partner” of our clients and work together with them. It requires a lot of effort to work in a team with very high professional standard, but it has been equally rewarding.