Uncovering Trends for Futures Studies

Case studies

FOOD & BEVERAGE

Uncovering Trends for Futures Studies

A global leader in futurology was looking for emerging, dominant and fading trends influencing the behaviour of 18-34 and 35+ years old in Japan

WHAT WE DO

Trend scan incorporating desk research, revealing:

Macro trends shaping the nation’s mood and mind
Key issues/ events influencing the country over the next few years and concrete examples of significant trends
Manifesting in the culture, including examples of consumer behavior among a variety of industries, brand activities and reactions from corporations, institutions and government, to bring life to each trend

THE OUTCOME

A full trend report delivering consumer trends, insights and innovation that could be used as a foundation for workshops linking consumer and new business opportunities

"Thank you very much for the additional insights, all of which were very interesting and helpful. Always a pleasure working with such a professional team."
- Client voice

All Food & Beverage

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Account Manager (Qualitative)

Account Manager is a mid-level client service role that entails responsibility for small to mid-size market research projects.

Responsibilities

Building and maintaining client relationships
Qualitative research project management
Respondent interviewing and moderation (depth interviews and focus groups)
Report writing and presentation
Starting to take a leader role within the business and mentoring others

Qualifications

University degree
Native or N1 level Japanese
5+ years experience in a market research agency
Interviewing and moderation experience

SAORI HIRASAWA

Project Manager

Everyday at CarterJMRN is so different, and that’s why I enjoy working here. I always start my day by following my to-do list – though it’s rare that I can follow them precisely because there are always new projects and tasks. It is very important for us to keep up with the fast pace and be flexible. The best part of working here is learning. I am exposed to a wide range of industries which ensures that I am never bored. After working at CarterJMRN, I have come to see the world differently – even if it’s just the way I look at doing my shopping. For example, I closely observe clients’ products, competitors, layout of the shelving units, observing people’s behavior, etc.. We consider ourselves as a “partner” of our clients and work together with them. It requires a lot of effort to work in a team with very high professional standard, but it has been equally rewarding.