FOOD & BEVERAGE
Case studies
Uncovering Trends for Futures Studies
A global leader in futurology was looking for emerging, dominant and fading trends influencing the behaviour of 18-34 and 35+ years old in Japan
WHAT WE DO
Trend scan incorporating desk research, revealing:
- Macro trends shaping the nation’s mood and mind
- Key issues/ events influencing the country over the next few years and concrete examples of significant trends
- Manifesting in the culture, including examples of consumer behavior among a variety of industries, brand activities and reactions from corporations, institutions and government, to bring life to each trend
THE OUTCOME
A full trend report delivering consumer trends, insights and innovation that could be used as a foundation for workshops linking consumer and new business opportunities
All Food & Beverage"Thank you very much for the additional insights, all of which were very interesting and helpful. Always a pleasure working with such a professional team."
- Client voice
