Case studies


Understanding the Future of Retail with a Global Automotive Brand

A major automotive brand wanted to inform and inspire their employees, using the Japanese market as a gold standard in retail, user experience and service.


  • Designing and conducting a three day immersion across Tokyo’s various retail spaces
  • Catering to the client tone – big groups with an emphasis on play and fun (building challenges or competition into the day)
  • Timeline included a market presentation, breaking down the key themes of Japanese retail and emerging trends


A rich mix of guidelines and examples, which clients experienced first hand alongside an ongoing working session to think about how these could be deployed in their own approaches

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