Thank you for your inquiry. We handle each request with the care that it deserves and will respond as quickly as possible.

Listed below, you might be interested to read a selection of case studies, original content, our latest Japanese consumer sentiment survey, or simply look into some of the other services that might help you boost your business.

We look forward to working with you soon.

Case Studies

Take a closer look at some of the categories that we work within. You’ll get a glimpse into the work, its outcome, and what the client had to say about the process and its outcome.

Unmasking Japan Blog

We are experts in cultural insights and analysis, mapping and navigating mega trends within Japanese society, and all things to do with market research. Stay informed with what’s happening in Japan and what’s driving consumer thinking.

CarterJMRN 2020 Consumer Sentiment Survey

See things through the eyes of the Japanese consumer. How are they impacted by the outbreak of COVID-19? How do they feel about working culture? What’s their response to the American market? Listen to our CEO, Dominic Carter, as he unravels some of the questions that you need answered.

Market Research Services

We are a full service market research agency with over 25 years of experience in Japan developing successful consumer strategies for our clients locally, across the region and beyond. CarterJMRN has worked with some of the biggest brands in the world and guides clients through each stage of the research process.

Account Manager (Qualitative)

Account Manager is a mid-level client service role that entails responsibility for small to mid-size market research projects.

Responsibilities

Building and maintaining client relationships
Qualitative research project management
Respondent interviewing and moderation (depth interviews and focus groups)
Report writing and presentation
Starting to take a leader role within the business and mentoring others

Qualifications

University degree
Native or N1 level Japanese
5+ years experience in a market research agency
Interviewing and moderation experience

SAORI HIRASAWA

Project Manager

Everyday at CarterJMRN is so different, and that’s why I enjoy working here. I always start my day by following my to-do list – though it’s rare that I can follow them precisely because there are always new projects and tasks. It is very important for us to keep up with the fast pace and be flexible. The best part of working here is learning. I am exposed to a wide range of industries which ensures that I am never bored. After working at CarterJMRN, I have come to see the world differently – even if it’s just the way I look at doing my shopping. For example, I closely observe clients’ products, competitors, layout of the shelving units, observing people’s behavior, etc.. We consider ourselves as a “partner” of our clients and work together with them. It requires a lot of effort to work in a team with very high professional standard, but it has been equally rewarding.