ikigai serviette

All about Ikigai … What It Is, How It Works with Longevity, and a Local Government Example

| Ageing and Generations, Changing World of Work | No Comments
In Japanese culture, it is said that each person has an ikigai (生き甲斐, pronounced ee-kee-guy), or “path to life fulfilment” or “purpose for being.” Four foundational life components come together to create ikigai: passion,…

Japan Gets Serious About Ikigai

| Ageing and Generations, Changing World of Work | No Comments
By Dominic Carter By now, some readers will have heard of the Japanese concept of ‘ikigai’ that is becoming popularized by bloggers and life-advisors in western countries. Like so many…

Japanese Want to Increase Personal Engagement Across Generations

| Ageing and Generations | No Comments
By Dominic Carter Our Japan Consumer Sentiment Survey carried out in March 2021 indicates that Japanese of all generations are looking to increase the quality and quantity of engagement they…

Social Media Usage Trends in Japan, 2021

| Carter Group Viewpoints, Ageing and Generations | No Comments
By Dominic Carter CarterJMRN has been tracking daily social media use among the general public aged 16-69 via our Japan Consumer Sentiment Survey since 2017. In our latest wave in…