Case Studies

Product Usability Testing Pre-Launch

Our client intended to launch an online content platform in Japan. In preparation for the launch, they wanted to gain...
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Testing the Acceptance of a Relaunched Skincare E-Commerce Website

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Optimizing the Payment Flow of a Content Streaming Platform​

A streaming platform from overseas wanted to explore the feedback on their payment flow to improve the intuitiveness of the...
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Exploration of Consumer Behavior and Usage Occasions of Streaming Services

Our client – a popular streaming service – was looking into different avenues they might want to explore to better...
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Understanding Gaming Behaviour and Play Testing in Japan

One of the top gaming companies in the world is preparing to expand into the Japanese market. In order to...
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New TV Show Positioning

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Heated Tobacco Consumer Affective Test (Pre-recruited CLT)

An international tobacco company is interested in understanding how to improve their heated tobacco device’s usage and flavor amongst tobacco...
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Understand Needs and Habits of Translation Applications among Young Adults

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Exploring Opportunities in the Retail Space to Cater to a Younger Audience in Japan​

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Children’s Daily Life Study (Desk Research & Internet Survey)

Ca
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Luxury Brand Purchase Intention Survey (Exit Survey)

Ca
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Trailer Evaluation by Paper Survey (Pre-recruited CLT)

Ca
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SVOD Usage/Attitudes Study (2-Phase Qual & Quant)

Ca
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Mobile Gaming Segmentation Study (Internet Survey)

Ca
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New Vacuum Cleaner Usage/Attitudes (Home Use Test)

Ca
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New Movie Release (Cinema Exit Survey)

Ca
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Korean Pop Culture Awareness Study (Internet Survey)​

Ca
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Understanding the Consumer Journey for Purchasing Automobile Insurance

Ca
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Preparing for the Market Entry of a Premium Skincare Brand

Ca
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Positioning a Designer E-Commerce Platform

Ca
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Optimizing a Premium Brand’s Positioning for Future Growth

Ca
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Understanding Grocery Shopping Experience among Older Adults

Ca
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Understanding Dog Owners’ Perception of Premium Wet Food

Ca
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Exploring Opportunities in the Pet Food Market for Sustainable Business Growth

Exploring opportunities in the pet food market for sustainable business growth
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Understanding the Innovation Process of Indoor Cleaning Devices

Ca
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Looking at Japan as an Innovation Inspiring Market

Ca
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Image survey of a particular country in Japan

Our client, an embassy of a certain country, would like to improve its country’s awareness and image within Japan in...
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Discreet Hearing Enhancement Device Study​

Ca
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Informing Comms Directions for Small Businesses in the E-Commerce Space ​

Ca
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Preparing the Market Entry for a Beloved Australian Meat Pie Brand ​

Ca
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Segmenting the Consumer Market for Future Business Growth in the Ancillary Category​

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Understanding How Luxury Customers use LINE Messenger App for Brand Engagement

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Understanding the Unique Digital Landscape in Japan for Opportunities in E-Commerce ​

Testing the acceptance of an advertisement of a new food delivery appCa
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Testing the Acceptance of an Advertisement of a New Food Delivery App

Testing the acceptance of an advertisement of a new food delivery appCa
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Understanding Foundational Japanese Food Habits and Decision-Making on Meals

Testing the acceptance of an advertisement of a new food delivery appCa
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Exploring Usability and User Experience of an Autonomous Driving System

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Understanding “Loneliness” Among Elderlies and Opportunities of a Socializing Robot

Ca
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Market Potential for New Product

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Exploring Care and Accessibility in Japan for Robotics Agency

Ca
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Understanding Tea and Beverage “Moments” with Major Beverage Company

Ca
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Quick Service Restaurant Market Entry

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Exploring a New Brand Positioning and Advertisement of a Premium Apparel Brand

Ca
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Toy Product Re-Positioning

Ca
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Understanding Positioning on Protein Products

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Integrated Resort Market Entry

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Online Community Study for a New Advertising Campaign for a Champagne brand

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Positioning Strategy and Global Campaign Ad Testing of a Luxury Watch Brand

Luxury Watch Brand Brand Positioning Check and Ad Evaluation (Global Campaign)​
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Sports and Wellness Segmentation

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Exploring Take-Out/Delivery/Dining Out Habits of Japanese Consumers​

Testing the acceptance of an advertisement of a new food delivery app
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Exploring the “Dankai Junior” Generation to Reveal Opportunities of Technological Solutions

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Tokyo Gaming Safari

Ca
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In-home Gamer Study

Ca
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User Testing and Localization for Multinationals

Ca
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Mobile Gamers Habit and Preference Study

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Potential Market Positioning for New Eye-Care Product

Ca
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Medical Technology Brand Re-Naming Following Acquisition

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Tobacco Product Launch for Niche Market

Ca
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Premium Tobacco Brand Re-Launch

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Global Tobacco Brand Re-Positioning

Ca
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Re-Positioning of a Juice Beverage for Kids

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Rejuvenating a Well-Established Toy Brand

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High-End Automaker Makes Foray into New Customer Positioning and Promotion

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Customer Satisfaction of Luxury Sports Car Owners

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Creating Engagement and Action on Climate Change

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B2B StakeHolder Engagement to Form an Alignment on Strategic Planning

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Defining the Sweet Spot for Issues-Oriented Positioning

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New Product and Packaging Evaluation for Pets

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Understanding the Future of Retail with a Global Automotive Brand

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Mapping the Japanese Diet and Eating Habits for Food Technology Start Up

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Evaluating Brand Engagement Opportunities in Fruit-related Categories

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Exploration and Evaluation of the Creative Proposition for a Carbonated Soft Drink Brand

Exploration and evaluation of the creative proposition
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Promoting Fresh Fruits and Vegetable Exports, Retail Channels

Ca
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Informing Agricultural Cooperative Export Initiatives

Ca
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Understanding Acceptance of Galician Canned Seafoods

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Helping a Direct Selling Brand Embark on a New Direction

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Market Entry Strategy via Retail and Food Service Outlets

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Regional Brand Positioning Development

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Repositioning Aussie Beef for the Discerning Customer

Ca
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Segmentation and Drill-down for New Product Development

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Evaluation of New Investment Product/Service Offerings

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Understanding Shifts in the Japanese Cruise Market

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Travel App UX and Optimization – Booking and Managing Travel

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High Value Traveler Study 2019

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Privatized Regional Hub Airport – High Frequency Traveler Loyalty Program

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Bringing Data to Life

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Smart home Market Insight

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Smartphone Gamer Insight

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Understanding In-home Digital Behaviour

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Market Entry through Local Partnerships

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User Experience (UX) Test of Sports Streaming Website

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User Experience (UX) Test of a Re-Designed B2B Skincare App

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P2P Mobile Payment Innovation

Ca
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Gen Y Digital Strategy

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Development of New Digital Platforms and Touch-Points

Ca
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Leveraging Digital For Growth

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Connecting with the growing 50+ market

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Rebranding & Relaunch of Anti-Aging Skincare Brand

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Luxury Watch Brand Positioning Check and Ad Evaluation (Global Campaign)​

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New Luxury Watch Concept Development from a Prestigious Jewelry Brand​

Ca
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Informing the Re-positioning and Retail Flagship Store Launch​ of a Luxury Apparel Brand

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Testing New Designs for a Luxury Shoes and Handbags Brand

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Revitalizing a Luxury Handbags and Accessories Brand

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Informing a Re-Positioning and Brand Relaunch of a Luxury Apparel Brand

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Understanding International Luxury Brand Owner’s Online & Offline Shopping Journey for Purchasing Luxury Items

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Positioning a Designer Fashion Online Shopping Platform

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Optimizing the Brand for Future Growth

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Wound Care Innovation​

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Facial Care Market Entry

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Japan’s Latest Craze

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Uncovering Trends for Futures Studies

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Supporting Consumer Co-created Product Development

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Customer Journey of Luxury Sports Car Owners

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Credit Card Threat Counter Strategy

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Connecting with the Senior Market

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