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Our mission is to unmask Japan to reveal the real consumer truths

Market Research Blog

Japanese diet

Western Food and the Supersizing of Japan

by CarterJMRN Fat, fat, fat. Over three times more adults on this planet have become obese since 1975, meaning they’ve ...
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Christmas traditions Japan

Christmas in Japan: Transforming Marketing Tales into True Tradition

by CarterJMRN Christmas in Japan is an interesting blend of American tradition with a Japanese marketing spin on them. Originally ...
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no dead malls in Japan

Why Malls Aren’t Dead in Japan: A Shopping Spree through Shibuya’s PARCO Mall

by CarterJMRN Digitalization and e-commerce have led to the dead mall phenomenon With everything available at the click of the ...
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Japanese wellness fitness trends

Japan’s Emerging Wellness Market – Beauty First, Well-being Later?

by CarterJMRN According to the 2019 Global Wellness Report, the wellness industry is one of the fastest growing global industries ...
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Gender equality Japan

The only figure you need to understand gender equality in Japan

by CarterJMRN If a single word could sum up Japan’s gender role rigidity, it’d be kanai. It means “one who ...
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market segmentation Japan

Fracking the Japanese Market: Using Market Segmentation to Uncover Hidden Opportunities

by Dominic Carter You may have heard that the Japanese market, despite being the third biggest economy in the world, ...
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Japanese senior travel

The Diversity of the Japanese Silver Travel Market

by CarterJMRN Japanese seniors represent over 50% of the consumer economy — a ratio destined to increase alongside the aging ...
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Dominic Carter CEO CarterJMRN

Globinar: Japan Market Entry Opportunities and Success – Learn the Trends that shape the new era of Japan and how US businesses can profit

by CarterJMRN Palo Alto, CA – Last week, Dominic Carter, CEO of CarterJMRN, had the honour to speak at the ...
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Japan senior technology

Healthy, Safe and In Touch—What Smart Technology Can Do for Japan’s Senior Citizens

by CarterJMRN You’ve probably heard about Japan’s drive to ensure that you, me and everyone else in the country live ...
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