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Our mission is to unmask Japan to reveal the real consumer truths

Market Research Blog

Japanese female travel marketing

How to Ensure a Bon Voyage for Japan’s Female Overseas Travelers

by CarterJMRN The Japanese are known for their love to travel, and there is one up-and-coming market segment to watch: ...
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Japan internationalization

Let’s Play a Game: Just How International Is Japan, Anyway?

by CarterJMRN Let’s Play a Game: Just How International Is Japan, Anyway? Kokusaika (internationalism) was a cherished expression of Japan’s ...
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Japanese market fashion women

Marketing Trendscape: Selling Fashion and Beauty in Japan

by CarterJMRN So after Kim Kardashian’s recent ill-starred attempt to culturally seize kimono (the word, not the garment) for her ...
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generations Japan

Intergenerational conflicts and cooperations – Japan writes the roadmap

by Debbie Howard As a consummate Japan watcher for nearly 35 years, I’ve often commented on the changing psyche of ...
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Japan senior market

Turning Silver into Gold: Marketing to Japan’s Dynamic Seniors

by CarterJMRN Did you celebrate September 16, Respect for the Aged Day? If you’re selling products or services in Japan, ...
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slow food Japan

Slow Food’s Secured Market in Japan

by CarterJMRN The Japanese are continuously obsessed with food–turn on the TV at any time of the day and it’s ...
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Japanese businessmen

What the recent comedian scandal teaches us about business in Japan

by CarterJMRN 5 Lessons on business in Japan Japan’s entertainment scene was shaken last month when Yoshimoto Kogyo Co. said ...
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Japanese consumers market entry

Learning to change: Three steps to a successful market entry in Japan

by Dominic Carter Why does the Japanese market seem so hit and miss when it comes to western brands being ...
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TeamLab borderless experience economy Japan

In Japan, the Future Lies in the Experience Economy

by Dominic Carter Psychologists have been telling us for years now that personal investment made in experiences, rather than material ...
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