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Our mission is to unmask Japan to reveal the real consumer truths

Market Research Blog

Green consumer demand applies to luxury brands as well

Green consumer demand applies to luxury brands as well

By: Debbie Howard Since Japanese consumers drive 40% of global sales revenue for luxury branded goods, it is easy to ...
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Japan serves up market for sophisticated product and service categories

Japan serves up market for sophisticated product and service categories

By: Debbie Howard I am sometimes asked to explain why Japan is still a relevant Asian market for foreign multinational ...
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Rise of informed patient pushes changes in healthcare delivery

Rise of informed patient pushes changes in healthcare delivery

By: Debbie Howard Japan is traditionally a “push” market, with products pumped through distribution channels and consumers having little “pull” ...
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Japanese woman taking picture of food to social media

Attitudes toward Luxury Brands Changing with Increased Confidence

By: Debbie Howard When I first came to Japan twenty-two years ago, the Japanese consumer was obsessed primarily with two ...
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Working Women Not to Be Ignored as Consumer Segment

Working Women Not to Be Ignored as Consumer Segment

By Debbie Howard One of the most important consumer segments in Japan is that of working women; the changes we ...
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Changing Consumer Psyche Creates Opportunities

Changing Consumer Psyche Creates Opportunities

By: Debbie Howard Since my job is to watch and listen to Japanese consumers, I thought I knew them very ...
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Japanese moms face new challenges

Young Parents Give Birth to Japan’s New Parenting Styles

By: Debbie Howard One of the key places to look for dramatic tradition shifting in Japan is on the home ...
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